Engage · comments, DMs and reviews

Every comment, DM and review, one inbox

Comments from Facebook, Instagram, LinkedIn, Threads and YouTube, private messages from Messenger and Instagram, and your Google reviews land in one place. Read, reply and move on.

Try Engage free See how it works
  • No credit card to start
  • Cancel anytime
Animated example: comments from Instagram, Facebook, LinkedIn and Threads and a Google review sit in one inbox. A Facebook Messenger message and an Instagram DM arrive on top. The Instagram one opens with its photo and the time left to reply, is answered privately, the list is narrowed to messages and back, and every thread is marked read until the inbox is empty.
  1. Arrive
  2. Open
  3. Reply
  4. Filter
  5. Zero

An example coffee shop and customers, invented for this page.

In short

How can I manage comments and DMs from all my social accounts in one place?

With Engage in RobinReach. Comments on your Facebook, Instagram, LinkedIn, Threads and YouTube posts (YouTube on Thrive and Scale), direct messages to your Facebook Pages and Instagram accounts, and the reviews on your Google Business Profile arrive in one inbox with unread counts. On Bloom, Thrive and Scale you reply inline as your Page or profile, answer DMs privately within Meta's 24-hour window, answer reviews publicly on Google and like comments on Facebook and LinkedIn, without opening each app.

Checked against the product on

What Engage covers
Comments Facebook, Instagram, LinkedIn, Threads, YouTube (Thrive and Scale) X is next on the roadmap
Direct messages Facebook Messenger and Instagram Instagram accounts connected with Instagram login
Google reviews Shown with their star rating One public reply per review, so a new reply replaces the old one
Replies Inline as your Page or profile, DMs in private On Bloom, Thrive and Scale. DMs within 24 hours of the person's last message
Likes Facebook and LinkedIn comments
Unread tracking Per thread, newest first
Team Everyone with access to the brand Notified when a comment, message or review lands

Five apps, two message inboxes, one person. Or one inbox that shows what's new and lets you answer it.

How it works

From seven inboxes to inbox zero

Connect once, then every new comment, message and review finds its way to you.

  1. Connect your accounts

    Connect your Facebook Pages, Instagram, LinkedIn, Threads and YouTube accounts, or reconnect them once to allow reading and replying. Instagram accounts connected with Instagram login bring their DMs, and Google Business Profile locations bring their reviews.

  2. Scan what's new

    Every post with comments, every conversation and every Google review is a thread with its own unread count, newest activity first. Filter a channel to Messages or Comments when you want one or the other.

  3. Reply where you read

    Type the answer and it goes out as your Page or profile: under the comment for comments, as a private message for DMs. No new tab, no copy and paste.

  4. Reach inbox zero

    Threads clear as you answer them, and your team gets notified when new comments, messages and reviews land.

Features

Designed around how social teams actually work

A thread per post or person, replies in place and a team that sees the same thing.

One inbox for comments, DMs and reviews

Comments from Facebook, Instagram, LinkedIn, Threads and YouTube, Messenger and Instagram DMs, and Google reviews, in one focused view.

Reply inline

Answer under the comment, as your Page or profile, and keep going.

Private messages, in the same place

DMs to your Facebook Pages and Instagram accounts arrive with their photos, videos and files, and Engage shows how long you have left to reply.

Google reviews, with their stars

Reviews arrive with their star rating, and you can filter to the ones that need a reply. Your answer goes up publicly on Google.

Unread per thread

See exactly what is new since you last looked, post by post and person by person.

Likes where they count

Like comments on Facebook and LinkedIn without leaving RobinReach.

The whole team on it

Anyone with access to the brand can read and reply, and everyone is notified of new comments and messages.

Let the first reply send itself

Auto DM answers trigger words, or every comment, with a direct message and your link as a button, on Sprout, Bloom, Thrive and Scale. When people write back, the conversation lands in Engage.

Replies drafted by AI

Connect Claude or ChatGPT to RobinReach and it can read new comments, DMs and Google reviews and draft or send replies in your voice. It reads each conversation in full, answers DMs only while Meta's reply window is open, and shows you drafts for 1 to 3 star reviews before anything goes public.

Why RobinReach

Answering in seven inboxes means answering late

Every network has its own notifications, its own app and its own message inbox.

In each app

Seven inboxes, seven habits

  • You check every app, and its separate message inbox, to find out what people said.
  • Questions and DMs wait until someone opens the right app.
  • Nobody knows which comments or messages a teammate already answered.
  • The 24-hour window to answer a DM runs out unnoticed.
With RobinReach

One inbox

  • Every comment, DM and review arrives in one place.
  • Replies go out from where you read them.
  • Unread counts show the team what's left.
  • Each DM shows how long you have left to reply.

What customers say

The biggest reason I switched is the Community Inbox … being able to manage comments and engagement directly within our social media management platform is a huge advantage.

HelloChidiReview on AppSumo

Read every review

Keep exploring

Let Auto DM handle trigger words, see what drives comments in your reports, and bring your team in.

Auto DM

Comments become DMs with your link as a button, a follower check on Instagram and one reminder.

Learn more

Analytics and reports

Every network on one report card, with the best time to post from your own data.

Learn more

Team collaboration

Roles, profile access and approvals for everyone who works on your brands.

Learn more
FAQ

Engage questions, answered

Which networks does Engage cover?

Comments on Facebook Pages, Instagram, LinkedIn, Threads and YouTube, direct messages to your Facebook Pages (Messenger) and to Instagram accounts connected with Instagram login, and reviews on your Google Business Profile locations. YouTube comments are in the inbox on Thrive and Scale, with up to 30 replies a day per brand, checked daily and refreshed when you open the channel. X is next on the roadmap.

Which plans can reply from Engage?

Replying to comments, direct messages and Google reviews, and liking comments, is included on Bloom, Thrive and Scale. Compare plans.

Does Engage include direct messages?

Yes. Private messages to your Facebook Pages and to Instagram accounts connected with Instagram login arrive in the same inbox as your comments, with their photos, videos and files, and a Page's channel can be filtered to Messages or Comments. Facebook and Instagram only allow a reply within 24 hours of the person's last message, so Engage shows how long you have left and, after that, points you to Meta Business Suite or the Instagram app. Conversations with no new message for 12 months are deleted, with their files. To send the first DM automatically when someone comments, use Auto DM.

Do I need to reconnect my accounts?

Accounts connected before Engage, or before direct messages arrived, need reconnecting once, so RobinReach can ask for the permission to read and reply to comments and messages. Engage shows a reconnect link on any account that needs it. Instagram accounts connected through Facebook keep their comments; their DMs need the Instagram login.

How far back does the inbox go?

Engage collects comments from when you turn it on, and older comments on a post are brought in when you first open it. Direct messages arrive from the moment the account is connected for them; earlier conversations stay in Meta Business Suite and the Instagram app.

Can my whole team use it?

Yes. Anyone with access to the brand can read and reply, and the team is notified when new comments, messages and reviews arrive. See team collaboration.

Can I reply to Google reviews in Engage?

Yes, on Bloom, Thrive and Scale. Reviews from each connected location arrive with their star rating, and you can filter to the ones that still need a reply, or to 1 and 2 stars. Your answer is public on Google. Google keeps one reply per review, so replying again replaces the earlier one. Reviews can't be liked. Claude or ChatGPT connected to RobinReach can draft replies too, and are told to show you the draft first for any 1 to 3 star review.

How do Google reviews get into the inbox?

The first check reads the newest 200 reviews. After that, a location is checked every 6 hours if it got a review in the last 7 days, every 12 hours if it got one in the last 30 days, and daily otherwise. Opening the Google channel in Engage also refreshes it when the last check is more than 30 minutes old, and new reviews notify your team.

Can Claude or ChatGPT answer my DMs?

Yes, on Bloom, Thrive and Scale. Once connected to RobinReach, they read each conversation in full, both sides, and reply privately as your Page or account: up to 2,000 characters on Facebook and 1,000 on Instagram. They only draft a reply while the 24-hour window is open, ask you what a photo shows instead of guessing, and are told never to repeat a private message in public.

Can I get new messages and comments in my own tools?

Yes. Add a webhook endpoint and RobinReach sends a signed message.received, comment.received or review.received event the moment one arrives, and the REST API lists threads and replies to them. Webhooks and the API are included with Bloom, Thrive and Scale.

Answer everyone, from one place

Connect your accounts and open your first Engage inbox today.

Try Engage free See pricing
  • No credit card to start
  • Cancel anytime
  • 13 networks, one calendar