Auto DM · Comment to DM

Turn every comment into a DM that gets clicked

Someone comments on your Instagram or Facebook post, and RobinReach sends them your message with the link as a button. Ask them to follow you first, remind anyone who doesn't open it, and see how many did.

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Animated example: two people comment the trigger word guide on a fitness coach's Instagram post, and one comment without it is left alone. Ana gets a direct message with a button, taps it, RobinReach checks that she follows the account, and the link arrives as a button she opens, so the waiting reminder is skipped. The counters for sent, got the link and opened it go up.
  1. Comment
  2. DM
  3. Tap
  4. Follow check
  5. Opened

An example coach and commenters, invented for this page. Photos from Unsplash.

In short

How do you send a DM with a link to everyone who comments on a post?

With Auto DM in RobinReach. Choose a Facebook Page or Instagram account, pick trigger words or any comment, and write the message. RobinReach sends it as a DM with your link as a button, right away or up to 24 hours later. On Instagram it can check they follow you first, and it sends one reminder to people who didn't open the link. Each person gets it once. Included on Sprout, Bloom, Thrive and Scale.

Checked against the product on

Auto DM at a glance
Networks Instagram and Facebook Pages On every post, including ones published outside RobinReach
Starts on Trigger words or any comment Up to 25 words per automation, plurals included
Link button Under your message Button text up to 20 characters
Timing Right away or up to 24 hours later A short wait feels more personal
Followers only On Instagram People who don't follow you yet are asked to follow first
Reminder One, only if the link wasn't opened 15 minutes to 23 hours after they get the link
Results Sent, got the link, opened it Opens are counted when the follower check or the reminder is on
Repeats One DM per person However many times they comment
Automations 3 on Sprout, 10 on Bloom, 30 on Thrive, 100 on Scale Not included on the free Seed plan
Try it

Build one right here

These are the same choices you get in RobinReach. Change any of them and watch what your commenter receives.

Account
Starts when someone comments
Send it
What they get
Also reply publicly on the comment
Set this up in RobinReach
What they'll see
coachmaya Instagram
Comment on your post Can I get the GUIDE please?
Sent right away

Hey! Here's the free 7 day plan you asked for 👇

Get the link
Get the link
Not following yet? They get: Follow us first, then tap the button again 👀

Here you go 👇

Open link
An hour later, if they didn't open the link: Still interested? Your link is right here 👇
Public reply on their comment: Sent you a DM! 📩

Instagram shows buttons in its mobile app. On a computer, people see the message text.

A comment is someone raising their hand. Now you can hand them the link.

How it works

From comment to click

Set it up once. It watches every new comment and does the rest.

  1. Connect the account

    Connect the Instagram account or Facebook Page to automate. Instagram accounts connected before Auto DM existed reconnect once to allow DMs.

  2. Choose when it starts

    Pick up to 25 trigger words, or let any comment start it. Send the DM right away, or a few minutes later so it feels written by hand.

  3. Add the link and the extras

    Your link arrives as a button. On Instagram, people can be asked to follow you before they get it, and anyone who doesn't open it gets one reminder.

  4. See who opened it

    Every automation counts the DMs it sent and, with the follower check or the reminder on, who got the link and who opened it. Each DM is a real thread in your Instagram or Facebook inbox, so you can keep talking.

Features

Built to get the link clicked

Fast, forgiving with spelling, careful not to spam anyone, and smart about who gets the link.

A button, not a pasted URL

Your link arrives as a button under the message, easier to tap than a web address in a block of text. With the follower check or the reminder on, they tap once to get it.

Followers only

On Instagram, RobinReach checks that someone follows you before the link goes out, and asks them to follow first if they don't.

One reminder, only if needed

If someone got the link but didn't open it, they get one nudge, 15 minutes to 23 hours later. Anyone who opened it hears nothing more.

Right away, or a little later

Send the DM the moment they comment, or wait from a minute up to 24 hours so it doesn't feel automatic.

See what happened

Every automation shows the DMs it sent. With the follower check or the reminder on, you also see who got the link and who opened it.

Trigger words or every comment

Use trigger words for one offer, or answer every comment on the account with a single automation.

Plurals and endings included

One trigger word covers its plural and its tense. Not case sensitive, punctuation ignored.

Once per person

Someone who comments five times still gets one DM from each automation, even while a delayed DM is waiting.

A reply everyone can see

The public reply shows other people you answered, which invites more comments, without repeating the DM.

Auto DM by chat

Ask Claude or ChatGPT to set up, edit or pause an automation through RobinReach, link button, follower check and reminder included.

Why RobinReach

Answering by hand loses the people who asked first

The gap between someone asking and you answering is where interest quietly disappears.

Answering by hand

Hours later, if at all

  • Comments asking for the link wait until you're back online.
  • You paste the same web address dozens of times, buried in text.
  • People who comment twice get two answers, or none.
  • Nobody follows up with the people who never clicked.
  • Weekends and nights go unanswered.
With RobinReach

Auto DM

  • The DM goes out in seconds, or exactly when you choose.
  • The link arrives as a button they can tap.
  • Each person gets it once, however often they comment.
  • One reminder reaches the people who didn't open it.
  • It runs at night, at weekends and on holidays.
Watch it work

See it in the product

How RobinReach turns Facebook comments into direct messages automatically.

What customers say

…being able to manage comments and engagement directly within our social media management platform is a huge advantage.

HelloChidiReview on AppSumo

Read every review

Keep exploring

Reply to every other comment in one inbox, and schedule the posts that start these conversations.

Engage comment inbox

Comments from Facebook, Instagram, LinkedIn and Threads in one inbox.

Learn more

Instagram scheduler

Reels, Stories, carousels and posts, with first comments, collaborators and Reel music.

Learn more

Facebook scheduler

Page posts, Reels, Stories, coloured text posts and comment threads, on a schedule.

Learn more
FAQ

Auto DM questions, answered

Which networks does Auto DM work on?

Facebook Pages and Instagram accounts. More networks will follow, and this page is updated as each one goes live.

Does it only work on posts I scheduled through RobinReach?

No. It watches every new comment on the connected Page or account, including posts you published somewhere else.

Can the DM include a link button?

Yes. Choose A link and your message arrives with a button under it that opens your page. You can change the button text, up to 20 characters. Instagram shows buttons in its mobile app, so people reading on a computer see the message text without the button.

Can I send the link only to people who follow me?

On Instagram, yes. Turn on Only send it to followers. The DM then comes with a button, and when they tap it RobinReach checks that they follow you. If they don't, they're asked to follow first and tap again. If Instagram can't confirm either way, the link goes out, so a real follower is never left waiting. Facebook doesn't let apps check who follows a Page, so this is Instagram only.

What does the reminder do?

It sends one more message to people who got your link but didn't open it, 15 minutes to 23 hours later, inside the 24 hours Instagram and Facebook allow for it. Anyone who opened the link gets nothing more.

Can I delay the DM?

Yes. Send it right away, or from 1 minute up to 24 hours after the comment. A short wait can make the message feel less automatic.

Can it answer every comment, not just trigger words?

Yes. Choose Anything instead of trigger words, and everyone who comments gets the DM, still once per person.

Will someone get the DM twice if they comment twice?

No. Each automation sends its message to a person once, however many times they comment, even if they comment again while a delayed DM is waiting.

Do replies inside a comment thread trigger it?

On Facebook, no: only top level comments on your post trigger an automation, so conversations between other people stay quiet. On Instagram, replies inside a thread count too.

How does matching work?

A single trigger word also matches its plural and other endings, so guide catches guides and guiding. Phrases of two or more words match as written. Matching ignores capitals and punctuation.

Can I see how many people opened the link?

Yes. Every automation shows the DMs it sent. When it uses the follower check or the reminder, it also shows how many people got the link and how many opened it.

Which plans include Auto DM?

Sprout (3 automations), Bloom (10), Thrive (30) and Scale (100). The free Seed plan doesn't include it. Compare plans.

I connected Instagram before. Do I need to do anything?

Yes, once. Instagram accounts connected before Auto DM need to reconnect to grant the permission to send DMs. After that your automations cover Instagram comments too.

Can Claude or ChatGPT set this up for me?

Yes. Connect RobinReach to Claude or ChatGPT and ask in plain words. It can create, edit, pause and list your automations, including the link button, the follower check, the reminder and the delay. See RobinReach with AI.

Can I manage the other comments in RobinReach?

Yes. Every comment on Facebook, Instagram, LinkedIn and Threads arrives in the Engage inbox, where you can reply by hand.

Stop pasting the same link by hand

Set up your first automation in a couple of minutes, link button and all, then let it run.

Set up your first automation See pricing
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  • 13 networks, one calendar