The MCP server for social media

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• posts_validate Posts and scheduling

  Validate post content/platform_options before creating, updating, or publishing. Always call this first. Fix any returned errors and re-validate before posts_create / posts_update / posts_publish_now. Pass post_id when validating changes to an existing post so validation checks its already-attached media (e.g. an Instagram post with no new media_urls but existing images) instead of assuming no media is attached.

  Requiressocial_profile_ids 8 optional inputs
• posts_create Posts and scheduling

  Create and schedule (or save as draft) a post across one or more social profiles. Call posts_validate first.

  Requiressocial_profile_ids 12 optional inputs
• posts_update Posts and scheduling

  Update an existing, unpublished post. Call posts_validate first with the merged content/options. media_urls is APPEND-ONLY by default; pass replace_media: true to replace existing attachments instead of adding to them. A library url whose file is already on the post is not added again (it is listed in media_already_attached). labels is also APPEND-ONLY by default; pass replace_labels: true to replace the post's entire label set instead of merging into it.

  Requirespost_id 12 optional inputs
• posts_publish_now Posts and scheduling Confirm first

  Publish a draft/scheduled/approved post immediately. Always show the content preview and get explicit user confirmation first.

  Requirespost_id 1 optional input
• posts_delete Posts and scheduling Confirm first

  Permanently delete a post. Always confirm with the user first.

  Requirespost_id 1 optional input
• posts_delete_from_platform Posts and scheduling Confirm first

  Delete a published post from specific social platforms (same as the dashboard's Delete from Platform). Supported: Facebook, LinkedIn, X, Threads, Telegram, Bluesky, Pinterest, YouTube, WordPress, Mastodon. Always confirm with the user first.

  Requirespost_idsocial_profile_ids 1 optional input
• posts_reschedule Posts and scheduling

  Change the publish_time of a scheduled post.

  Requirespost_idnew_publish_time 1 optional input
• posts_list Posts and scheduling

  List posts for a brand, optionally filtered by status and/or labels (matches ANY given label). Paginated, 10 per page.

  4 optional inputs
• posts_get_status Posts and scheduling

  Get per-platform publish status for a post, with suggested fixes for any failures.

  Requirespost_id 1 optional input
• posts_bulk_create Posts and scheduling

  Create up to 20 posts in one call. Each post is validated independently; partial failures are reported per-index.

  Requiresposts 1 optional input
• media_search Images and media

  Search the media library by filename, optionally scoped to a folder. Call media_folders first to confirm the exact folder name. Returns metadata and a URL only, NOT the image content. Call media_view before writing a caption for, or describing, any specific result; never guess content from the filename.

  3 optional inputs
• media_view Images and media

  The only way to actually see image content (returns downscaled base64, up to 10 at once). ALWAYS call this before writing a caption for, or describing, a specific image; never guess from a filename like 'big.jpg'.

  3 optional inputs
• media_folders Images and media

  List media library folders with attachment counts.

  1 optional input
• media_search_unsplash Images and media

  Search Unsplash for stock photos. Credit the photographer when used.

  Requiresquery
• media_generate_ai_image Images and media

  Generate an AI image from a text prompt and save it to the media library. Optionally choose model: "gpt_image" (default) or "nano_banana_pro", and size (defaults to 1024x1024). Pass post_id to attach it directly to a post (add replace_media: true to replace that post's existing media instead of appending). Check quota first; fall back to media_search_unsplash if low.

  Requiresimage_prompt 5 optional inputs
• media_upload Images and media

  Download a public file_url into the media library. Returns job_id; poll media_upload_status a few seconds later to get the final url before using it in media_urls.

  Requiresfile_url 3 optional inputs
• media_upload_status Images and media

  Check the status of a media_upload job_id.

  Requiresjob_id 1 optional input
• media_direct_upload_create Images and media

  Start a direct upload for a local file with no public URL yet (screenshots, videos). Returns a signed upload_url; PUT the raw file bytes there immediately (it expires in minutes), then call media_direct_upload_finalize.

  Requirescontent_typebyte_sizechecksum 2 optional inputs
• media_direct_upload_finalize Images and media

  Finalize a direct upload after PUTting the file bytes, using the signed_id from media_direct_upload_create. Returns the permanent attachment url. Safe to retry: finalizing the same signed_id again returns the same attachment.

  Requiressigned_id 2 optional inputs
• media_upload_from_chat Images and media

  Upload image/video files attached directly in this chat (e.g. an image you just generated) into the RobinReach media library. Pass each file's download_url and file_id exactly as given; never ask the user for a public URL for these. Returns library URLs; use them in media_urls on posts_create / posts_update / posts_bulk_create.

  Requiresmedia_files 2 optional inputs
• analytics_get Analytics

  Get raw engagement metrics for one social profile over a date range (default: last 30 days). A Google Business Profile answers with Google's own daily numbers under business (profile views on Search and Maps, website clicks, calls, direction requests, conversations, bookings, menu clicks) and post_analytics false, since Google has no per-post numbers.

  Requiressocial_profile_id 4 optional inputs
• analytics_top_posts Analytics

  Get the best-performing posts by engagement over a date range.

  6 optional inputs
• analytics_calendar Analytics

  Get the next 14 days of scheduled posts, with any gap days flagged.

  1 optional input
• analytics_performance_summary Analytics

  Compare this week's engagement and post count to last week's, with a plain-language recommendation.

  2 optional inputs
• analytics_post Analytics

  Get live engagement metrics for a published post, across every profile it was published to (or one specific profile if social_profile_id is given). Aggregates per-platform results. X (Twitter) numbers are not live: they are the ones RobinReach read 1, 3 and 7 days after publishing, on the Scale plan.

  Requirespost_id 2 optional inputs
• comments_list Comments

  List comment threads across social profiles, sorted by most recent, with unread counts. A thread is one post's comment section. Each thread has likeable (whether comments_like works on it), last_comment (the newest message, which may be the brand's own reply), and recent_comments: the newest comments from other people, up to 5, each with external_id and liked (incoming_count is the full total). Goodwill comments (thanks, hearts, emoji, congratulations) usually deserve a like rather than a reply; group them and offer to like them with comments_like.

  4 optional inputs
• comments_reply Comments

  Reply to a comment thread. Requires a Bloom/Thrive plan; rate-limited to 10/minute per company.

  Requiresthread_idmessage 2 optional inputs
• comments_like Comments

  Like a comment as the brand, given thread_id and comment_id (an external_id from the thread's recent_comments in comments_list). The right response to goodwill comments where a reply would feel overbearing. Only works on threads where likeable is true (Facebook Pages and LinkedIn today); otherwise suggest a reply. Never like complaints, criticism, spam, or anything offensive. Only comments from other people can be liked, not the brand's own replies. One-way: likes can't be undone through this tool, so confirm with the user before liking more than a few at once. Liking an already-liked comment is a safe no-op. Requires a plan that includes comment replies; rate-limited to 30/minute per company.

  Requiresthread_idcomment_id 1 optional input
• style_learn Brand voice

  Analyze the brand's past posts (or, for fresh accounts, brand tone) to learn tone, length, emoji/hashtag usage, and structure. Cached for a year.

  3 optional inputs
• style_save_feedback Brand voice

  Save a voice/style correction after the user edits or rejects generated content, e.g. "prefers shorter captions on instagram".

  Requiresfeedback 2 optional inputs
• account_best_time Planning

  Get the next available posting slot based on the brand's preferred times/days.

  1 optional input
• account_audience_best_times Planning

  Get peak posting times per platform. Prefer this over guessing a schedule time.

  1 optional input
• account_hashtag_groups Planning

  List saved hashtag groups for a brand.

  1 optional input
• pillars_save Planning

  Save the brand's content pillar mix, e.g. 40% Educational, 30% Promotional, 30% Behind-the-scenes. Percentages must sum to ~100.

  Requirespillars 1 optional input
• pillars_list Planning

  Get the saved content pillar mix. Call when planning any content calendar.

  1 optional input
• templates_save Planning

  Save reusable post content as a template. Use {placeholder} syntax for variables.

  Requirestemplate_nametemplate_content 2 optional inputs
• templates_list Planning

  List saved templates. Call before creating recurring content types.

  1 optional input
• templates_use Planning

  Fill a saved template's placeholders with values to produce ready-to-post content.

  Requirestemplate_name 2 optional inputs
• bio_page_get Bio Page

  Get the brand's Bio Page, its link in bio page: settings, public_url, whether it is published and live, every block top to bottom, post_grid_profiles (the profiles a post grid can show) and the supported embed providers. Each brand has exactly one Bio Page, created automatically on first use and free on every plan. Call this before changing the page.

  1 optional input
• bio_page_update Bio Page

  Update the Bio Page: title, bio text, slug (its address), theme color, light or dark appearance, background, profile picture, post grid columns, the social icons row, and bio_published to put it live or take it offline. Only the fields you pass change. Images must be media library urls: import them first with media_upload, media_upload_from_chat or media_direct_upload_create, or reuse a url from media_search or media_generate_ai_image. Changing bio_slug breaks the old address, so confirm with the user first. Validation errors such as a taken slug come back in errors, exactly as the dashboard shows them.

  14 optional inputs
• bio_blocks_create Bio Page

  Add a block at the bottom of the Bio Page: a link button, a card (product or offer with optional image, price and button), a post_grid (latest posts published through RobinReach from one profile, taken from post_grid_profiles in bio_page_get) or an embed (YouTube, Vimeo, TikTok, Spotify, SoundCloud or Apple Music player). Put the content in bio_block_settings; bio_block_image_url sets a card's image. Use bio_blocks_reorder to move it.

  Requiresbio_block_typebio_block_settings 2 optional inputs
• bio_blocks_update Bio Page

  Change a Bio Page block's content. Only the bio_block_settings keys you pass change ("" clears one); bio_block_image_url replaces a card's image. A block's type cannot change: add a new block and delete the old one instead.

  Requiresbio_block_id 3 optional inputs
• bio_blocks_delete Bio Page Confirm first

  Permanently remove a block from the Bio Page, along with its click stats. Always confirm with the user first.

  Requiresbio_block_id 1 optional input
• bio_blocks_reorder Bio Page

  Set the order of the Bio Page blocks. Pass bio_block_ids top to bottom. Blocks you leave out keep their current order below the ones you list, so passing one id moves that block to the top.

  Requiresbio_block_ids 1 optional input
• bio_page_analytics Bio Page

  Bio Page stats, the same figures as the dashboard's Bio Page analytics: views, clicks and click-through rate on every plan; on paid plans also unique visitors, bounce rate, a daily views and clicks trend for the last 30 days, the most clicked blocks, traffic sources, countries and devices. Bot traffic is excluded. Use it to answer how the link in bio page is doing or which link gets the most clicks.

  1 optional input
• comment_automations_list Comment to DM

  List Comment to DM automations for a brand, with available social profiles (Facebook Pages and Instagram professional accounts only) and remaining plan quota. Call this before offering to create one: check can_use_comment_automation and comment_automations_remaining, and take social_profile_id from available_social_profiles.

  1 optional input
• comment_automations_create Comment to DM

  Create a Comment to DM automation: whenever someone comments a trigger keyword on the given social profile's posts, they get an automatic private DM. Only facebook and instagram_direct profiles are supported; call comment_automations_list first to get a valid social_profile_id and check plan quota. The profile is fixed for the life of the automation (create a new one to target another page/account). Keywords match case-insensitively: single words with light stemming, multi-word phrases as an exact substring. Each person is only ever DM'd once per automation, even if they comment a keyword again later: deliberate spam prevention, not a bug. Instagram automations currently fire reliably only on posts published through RobinReach; comments on posts published natively in the Instagram app may not trigger yet. comment_automation_send_public_reply requires comment_automation_public_reply_message.

  Requiressocial_profile_idcomment_automation_namecomment_automation_keywordscomment_automation_dm_message 3 optional inputs
• comment_automations_update Comment to DM

  Update an existing Comment to DM automation's name, keywords, message, or public reply settings. The social profile it's attached to cannot be changed; create a new automation instead.

  Requirescomment_automation_id 7 optional inputs
• comment_automations_delete Comment to DM Confirm first

  Permanently delete a Comment to DM automation. Always confirm with the user first.

  Requirescomment_automation_id 1 optional input
• comment_automations_toggle_active Comment to DM

  Pause or resume a Comment to DM automation without changing its settings.

  Requirescomment_automation_id 1 optional input
• rss_list RSS feeds

  List all RSS feeds for the brand.

  1 optional input
• rss_validate RSS feeds

  Validate RSS feed parameters. Always call before rss_create or rss_update; never call those without a preceding successful rss_validate.

  11 optional inputs
• rss_create RSS feeds

  Create an RSS feed. Call rss_validate first. rss_publish_immediately and rss_auto_schedule are mutually exclusive.

  Requiresrss_feed_namerss_feed_url 13 optional inputs
• rss_update RSS feeds

  Update an existing RSS feed. Call rss_validate first.

  Requiresrss_feed_id 15 optional inputs
• rss_delete RSS feeds Confirm first

  Permanently delete an RSS feed (does not delete posts it already created). Always confirm with the user first.

  Requiresrss_feed_id 1 optional input
• rss_toggle_pause RSS feeds

  Pause or resume an RSS feed.

  Requiresrss_feed_id 1 optional input
• rss_sync RSS feeds

  Manually trigger an RSS feed sync now.

  Requiresrss_feed_id 1 optional input
• repurposing_list Repurpose and import

  List repurposing tasks and the available_source_profiles, the only profiles valid as a source. Any connected profile can be a destination.

  1 optional input
• repurposing_create Repurpose and import

  Create a task that repurposes content from one source profile to one or more destination profiles. Call repurposing_list first; only offer source profiles from its available_source_profiles list.

  Requiressource_profile_iddestination_profile_ids 6 optional inputs
• repurposing_update Repurpose and import

  Update a repurposing task's source, destinations, or settings.

  Requiresrepurposing_task_id 8 optional inputs
• repurposing_delete Repurpose and import Confirm first

  Permanently delete a repurposing task. Always confirm with the user first.

  Requiresrepurposing_task_id 1 optional input
• repurposing_toggle_pause Repurpose and import

  Pause or resume a repurposing task.

  Requiresrepurposing_task_id 1 optional input
• repurposing_run Repurpose and import

  Run a repurposing task now. Returns how many posts it created, or why nothing could be fetched from the source (for example an expired connection).

  Requiresrepurposing_task_id 1 optional input
• content_article_to_posts Repurpose and import

  Convert an article URL into draft posts, optionally tagged with custom hashtags.

  Requiresarticle_url 4 optional inputs
• store_sync_products Repurpose and import

  Sync products from a connected Shopify/Etsy/WooCommerce store into new draft posts. Pass store_type: "auto" to detect automatically.

  2 optional inputs
• connect_links_list Client links

  List Connect Links for this brand: client-facing onboarding links that let a client connect their own social profiles without an account.

  1 optional input
• connect_links_create Client links Confirm first

  Create a Connect Link and return its one-time plaintext URL. Gated by the brand's plan limit. Confirm with the user first; the URL is shown only once and cannot be retrieved again through this tool.

  Requireslink_title 3 optional inputs
• approval_links_list Client links

  List Approval Links for this brand: client-facing links that let a client review and approve/reject pending posts without an account. Only available on Thrive and Scale plans.

  1 optional input
• approval_links_create Client links Confirm first

  Create an Approval Link and return its one-time plaintext URL. Only available on Thrive and Scale plans. Confirm with the user first; the URL is shown only once and cannot be retrieved again through this tool.

  Requireslink_title 4 optional inputs
• account_status Account and networks

  Get plan limits/usage, brand settings, connected profiles, voice preferences, and writing style. Call once at the start of a session.

  1 optional input
• account_brands Account and networks

  List every brand on this account with profile/post counts. Use when the account has multiple brands and you need to ask the user which to work in.

  No inputs
• account_profiles Account and networks

  List connected social profiles for a brand, with per-platform character limits.

  1 optional input
• pinterest_list_boards Account and networks

  List Pinterest boards for a connected profile.

  2 optional inputs
• youtube_list_playlists Account and networks

  List YouTube playlists for a connected profile.

  3 optional inputs
• wordpress_list_categories Account and networks

  List WordPress categories. Never guess category IDs; call this first.

  2 optional inputs
• wordpress_list_tags Account and networks

  List WordPress tags. Never guess tag IDs; call this first.

  2 optional inputs

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