Una URL da a Claude, ChatGPT, Cursor, Codex o a tu propio agente 76 herramientas para publicar, programar, diseñar e informar en 13 redes.
{"jsonrpc":"2.0","id":1,"method":"initialize","params":{"protocolVersion":"2025-06-18"}}
Tu IA saluda e indica la versión de MCP que habla.
{"jsonrpc":"2.0","id":1,"result":{"protocolVersion":"2025-06-18","serverInfo":{"name":"robinreach","title":"RobinReach"},"capabilities":{"tools":{}},"instructions":"RobinReach is a social media scheduling tool..."}}
RobinReach acepta la versión y envía notas sobre cómo usar sus herramientas, más los ajustes de voz de tu marca.
{"jsonrpc":"2.0","id":2,"method":"tools/list"}
Pregunta qué puede hacer.
{"jsonrpc":"2.0","id":2,"result":{"tools":[{"name":"account_status"},{"name":"posts_validate"},{"name":"posts_create"}, … 73 more]}}
Recibe 76 herramientas, cada una con su descripción y los datos que necesita.
{"jsonrpc":"2.0","id":3,"method":"tools/call","params":{"name":"posts_validate","arguments":{"social_profile_ids":[41,57],"content":"Speckled mugs are back on Friday."}}}
Antes de guardar nada, comprueba la publicación para Instagram y LinkedIn.
{"status":"success","message":"All validation checks passed. Ready to create."}
RobinReach confirma que la publicación cumple las reglas de cada red.
{"jsonrpc":"2.0","id":4,"method":"tools/call","params":{"name":"posts_create","arguments":{"social_profile_ids":[41,57],"content":"Speckled mugs are back on Friday.","post_status":"scheduled","publish_time":"2026-10-16T09:00","timezone":"America/New_York"}}}
Programa la publicación para el viernes a las 9:00, hora de Nueva York.
{"success":true,"post_id":18342,"status":"scheduled","platforms":["instagram","linkedin"],"message":"Post scheduled for October 16 at 9:00 AM EDT."}
La publicación está en el calendario de ambas redes.
Un intercambio real con identificadores de ejemplo. Cada mensaje es un POST a la misma URL.
Un endpoint, una clave, JSON-RPC sencillo. Si tu herramienta habla MCP por HTTP, puede hablar con RobinReach.
https://robinreach.com/mcp/v1/messages
POST /mcp/v1/messages en robinreach.com. Cada mensaje JSON-RPC va a esta única URL.Authorization: Bearer, o añade ?api_key= a la URL para los clientes que solo aceptan una URL.GET devuelve 405 porque el servidor nunca envía por su cuenta, y OPTIONS responde a los preflight CORS de cualquier origen.initialize, ping, tools/list y tools/call. Las notificaciones reciben 202 Accepted.brand_id). Una clave de marca llega a una sola marca y no necesita brand_id.initialize devuelve notas de uso para el modelo, además del tono, la misión, el idioma y la zona horaria de la marca, para que las publicaciones suenen bien desde la primera llamada.Esta lista se genera desde el mismo registro con el que el servidor responde a tools/list, así que siempre está al día.
Mostrando 76 de 76 herramientas
posts_validate
Publicaciones y programación
Validate post content/platform_options before creating, updating, or publishing. Always call this first. Fix any returned errors and re-validate before posts_create / posts_update / posts_publish_now. Pass post_id when validating changes to an existing post so validation checks its already-attached media (e.g. an Instagram post with no new media_urls but existing images) instead of assuming no media is attached.
social_profile_ids
8 datos opcionales
posts_create
Publicaciones y programación
Create and schedule (or save as draft) a post across one or more social profiles. Call posts_validate first.
social_profile_ids
12 datos opcionales
posts_update
Publicaciones y programación
Update an existing, unpublished post. Call posts_validate first with the merged content/options. media_urls is APPEND-ONLY by default; pass replace_media: true to replace existing attachments instead of adding to them. A library url whose file is already on the post is not added again (it is listed in media_already_attached). labels is also APPEND-ONLY by default; pass replace_labels: true to replace the post's entire label set instead of merging into it.
post_id
12 datos opcionales
posts_publish_now
Publicaciones y programación
Confirmar antes
Publish a draft/scheduled/approved post immediately. Always show the content preview and get explicit user confirmation first.
post_id
1 dato opcional
posts_delete
Publicaciones y programación
Confirmar antes
Permanently delete a post. Always confirm with the user first.
post_id
1 dato opcional
posts_delete_from_platform
Publicaciones y programación
Confirmar antes
Delete a published post from specific social platforms (same as the dashboard's Delete from Platform). Supported: Facebook, LinkedIn, X, Threads, Telegram, Bluesky, Pinterest, YouTube, WordPress, Mastodon. Always confirm with the user first.
post_idsocial_profile_ids
1 dato opcional
posts_reschedule
Publicaciones y programación
Change the publish_time of a scheduled post.
post_idnew_publish_time
1 dato opcional
posts_list
Publicaciones y programación
List posts for a brand, optionally filtered by status and/or labels (matches ANY given label). Paginated, 10 per page.
posts_get_status
Publicaciones y programación
Get per-platform publish status for a post, with suggested fixes for any failures.
post_id
1 dato opcional
posts_bulk_create
Publicaciones y programación
Create up to 20 posts in one call. Each post is validated independently; partial failures are reported per-index.
posts
1 dato opcional
media_search
Imágenes y medios
Search the media library by filename, optionally scoped to a folder. Call media_folders first to confirm the exact folder name. Returns metadata and a URL only, NOT the image content. Call media_view before writing a caption for, or describing, any specific result; never guess content from the filename.
media_view
Imágenes y medios
The only way to actually see image content (returns downscaled base64, up to 10 at once). ALWAYS call this before writing a caption for, or describing, a specific image; never guess from a filename like 'big.jpg'.
media_folders
Imágenes y medios
List media library folders with attachment counts.
media_search_unsplash
Imágenes y medios
Search Unsplash for stock photos. Credit the photographer when used.
query
media_generate_ai_image
Imágenes y medios
Generate an AI image from a text prompt and save it to the media library. Optionally choose model: "gpt_image" (default) or "nano_banana_pro", and size (defaults to 1024x1024). Pass post_id to attach it directly to a post (add replace_media: true to replace that post's existing media instead of appending). Check quota first; fall back to media_search_unsplash if low.
image_prompt
5 datos opcionales
media_upload
Imágenes y medios
Download a public file_url into the media library. Returns job_id; poll media_upload_status a few seconds later to get the final url before using it in media_urls.
file_url
3 datos opcionales
media_upload_status
Imágenes y medios
Check the status of a media_upload job_id.
job_id
1 dato opcional
media_direct_upload_create
Imágenes y medios
Start a direct upload for a local file with no public URL yet (screenshots, videos). Returns a signed upload_url; PUT the raw file bytes there immediately (it expires in minutes), then call media_direct_upload_finalize.
content_typebyte_sizechecksum
2 datos opcionales
media_direct_upload_finalize
Imágenes y medios
Finalize a direct upload after PUTting the file bytes, using the signed_id from media_direct_upload_create. Returns the permanent attachment url. Safe to retry: finalizing the same signed_id again returns the same attachment.
signed_id
2 datos opcionales
media_upload_from_chat
Imágenes y medios
Upload image/video files attached directly in this chat (e.g. an image you just generated) into the RobinReach media library. Pass each file's download_url and file_id exactly as given; never ask the user for a public URL for these. Returns library URLs; use them in media_urls on posts_create / posts_update / posts_bulk_create.
media_files
2 datos opcionales
analytics_get
Analíticas
Get raw engagement metrics for one social profile over a date range (default: last 30 days). A Google Business Profile answers with Google's own daily numbers under business (profile views on Search and Maps, website clicks, calls, direction requests, conversations, bookings, menu clicks) and post_analytics false, since Google has no per-post numbers.
social_profile_id
4 datos opcionales
analytics_top_posts
Analíticas
Get the best-performing posts by engagement over a date range.
analytics_calendar
Analíticas
Get the next 14 days of scheduled posts, with any gap days flagged.
analytics_performance_summary
Analíticas
Compare this week's engagement and post count to last week's, with a plain-language recommendation.
analytics_post
Analíticas
Get live engagement metrics for a published post, across every profile it was published to (or one specific profile if social_profile_id is given). Aggregates per-platform results. X (Twitter) numbers are not live: they are the ones RobinReach read 1, 3 and 7 days after publishing, on the Scale plan.
post_id
2 datos opcionales
comments_list
Comentarios
List comment threads across social profiles, sorted by most recent, with unread counts. A thread is one post's comment section. Each thread has likeable (whether comments_like works on it), last_comment (the newest message, which may be the brand's own reply), and recent_comments: the newest comments from other people, up to 5, each with external_id and liked (incoming_count is the full total). Goodwill comments (thanks, hearts, emoji, congratulations) usually deserve a like rather than a reply; group them and offer to like them with comments_like.
comments_reply
Comentarios
Reply to a comment thread. Requires a Bloom/Thrive plan; rate-limited to 10/minute per company.
thread_idmessage
2 datos opcionales
comments_like
Comentarios
Like a comment as the brand, given thread_id and comment_id (an external_id from the thread's recent_comments in comments_list). The right response to goodwill comments where a reply would feel overbearing. Only works on threads where likeable is true (Facebook Pages and LinkedIn today); otherwise suggest a reply. Never like complaints, criticism, spam, or anything offensive. Only comments from other people can be liked, not the brand's own replies. One-way: likes can't be undone through this tool, so confirm with the user before liking more than a few at once. Liking an already-liked comment is a safe no-op. Requires a plan that includes comment replies; rate-limited to 30/minute per company.
thread_idcomment_id
1 dato opcional
style_learn
Voz de marca
Analyze the brand's past posts (or, for fresh accounts, brand tone) to learn tone, length, emoji/hashtag usage, and structure. Cached for a year.
style_save_feedback
Voz de marca
Save a voice/style correction after the user edits or rejects generated content, e.g. "prefers shorter captions on instagram".
feedback
2 datos opcionales
account_best_time
Planificación
Get the next available posting slot based on the brand's preferred times/days.
account_audience_best_times
Planificación
Get peak posting times per platform. Prefer this over guessing a schedule time.
account_hashtag_groups
Planificación
List saved hashtag groups for a brand.
pillars_save
Planificación
Save the brand's content pillar mix, e.g. 40% Educational, 30% Promotional, 30% Behind-the-scenes. Percentages must sum to ~100.
pillars
1 dato opcional
pillars_list
Planificación
Get the saved content pillar mix. Call when planning any content calendar.
templates_save
Planificación
Save reusable post content as a template. Use {placeholder} syntax for variables.
template_nametemplate_content
2 datos opcionales
templates_list
Planificación
List saved templates. Call before creating recurring content types.
templates_use
Planificación
Fill a saved template's placeholders with values to produce ready-to-post content.
template_name
2 datos opcionales
bio_page_get
Página bio
Get the brand's Bio Page, its link in bio page: settings, public_url, whether it is published and live, every block top to bottom, post_grid_profiles (the profiles a post grid can show) and the supported embed providers. Each brand has exactly one Bio Page, created automatically on first use and free on every plan. Call this before changing the page.
bio_page_update
Página bio
Update the Bio Page: title, bio text, slug (its address), theme color, light or dark appearance, background, profile picture, post grid columns, the social icons row, and bio_published to put it live or take it offline. Only the fields you pass change. Images must be media library urls: import them first with media_upload, media_upload_from_chat or media_direct_upload_create, or reuse a url from media_search or media_generate_ai_image. Changing bio_slug breaks the old address, so confirm with the user first. Validation errors such as a taken slug come back in errors, exactly as the dashboard shows them.
bio_blocks_create
Página bio
Add a block at the bottom of the Bio Page: a link button, a card (product or offer with optional image, price and button), a post_grid (latest posts published through RobinReach from one profile, taken from post_grid_profiles in bio_page_get) or an embed (YouTube, Vimeo, TikTok, Spotify, SoundCloud or Apple Music player). Put the content in bio_block_settings; bio_block_image_url sets a card's image. Use bio_blocks_reorder to move it.
bio_block_typebio_block_settings
2 datos opcionales
bio_blocks_update
Página bio
Change a Bio Page block's content. Only the bio_block_settings keys you pass change ("" clears one); bio_block_image_url replaces a card's image. A block's type cannot change: add a new block and delete the old one instead.
bio_block_id
3 datos opcionales
bio_blocks_delete
Página bio
Confirmar antes
Permanently remove a block from the Bio Page, along with its click stats. Always confirm with the user first.
bio_block_id
1 dato opcional
bio_blocks_reorder
Página bio
Set the order of the Bio Page blocks. Pass bio_block_ids top to bottom. Blocks you leave out keep their current order below the ones you list, so passing one id moves that block to the top.
bio_block_ids
1 dato opcional
bio_page_analytics
Página bio
Bio Page stats, the same figures as the dashboard's Bio Page analytics: views, clicks and click-through rate on every plan; on paid plans also unique visitors, bounce rate, a daily views and clicks trend for the last 30 days, the most clicked blocks, traffic sources, countries and devices. Bot traffic is excluded. Use it to answer how the link in bio page is doing or which link gets the most clicks.
comment_automations_list
Comentario a DM
List Comment to DM automations for a brand, with available social profiles (Facebook Pages and Instagram professional accounts only) and remaining plan quota. Call this before offering to create one: check can_use_comment_automation and comment_automations_remaining, and take social_profile_id from available_social_profiles.
comment_automations_create
Comentario a DM
Create a Comment to DM automation: whenever someone comments a trigger keyword on the given social profile's posts, they get an automatic private DM. Only facebook and instagram_direct profiles are supported; call comment_automations_list first to get a valid social_profile_id and check plan quota. The profile is fixed for the life of the automation (create a new one to target another page/account). Keywords match case-insensitively: single words with light stemming, multi-word phrases as an exact substring. Each person is only ever DM'd once per automation, even if they comment a keyword again later: deliberate spam prevention, not a bug. Instagram automations currently fire reliably only on posts published through RobinReach; comments on posts published natively in the Instagram app may not trigger yet. comment_automation_send_public_reply requires comment_automation_public_reply_message.
social_profile_idcomment_automation_namecomment_automation_keywordscomment_automation_dm_message
3 datos opcionales
comment_automations_update
Comentario a DM
Update an existing Comment to DM automation's name, keywords, message, or public reply settings. The social profile it's attached to cannot be changed; create a new automation instead.
comment_automation_id
7 datos opcionales
comment_automations_delete
Comentario a DM
Confirmar antes
Permanently delete a Comment to DM automation. Always confirm with the user first.
comment_automation_id
1 dato opcional
comment_automations_toggle_active
Comentario a DM
Pause or resume a Comment to DM automation without changing its settings.
comment_automation_id
1 dato opcional
rss_list
Feeds RSS
List all RSS feeds for the brand.
rss_validate
Feeds RSS
Validate RSS feed parameters. Always call before rss_create or rss_update; never call those without a preceding successful rss_validate.
rss_create
Feeds RSS
Create an RSS feed. Call rss_validate first. rss_publish_immediately and rss_auto_schedule are mutually exclusive.
rss_feed_namerss_feed_url
13 datos opcionales
rss_update
Feeds RSS
Update an existing RSS feed. Call rss_validate first.
rss_feed_id
15 datos opcionales
rss_delete
Feeds RSS
Confirmar antes
Permanently delete an RSS feed (does not delete posts it already created). Always confirm with the user first.
rss_feed_id
1 dato opcional
rss_toggle_pause
Feeds RSS
Pause or resume an RSS feed.
rss_feed_id
1 dato opcional
rss_sync
Feeds RSS
Manually trigger an RSS feed sync now.
rss_feed_id
1 dato opcional
repurposing_list
Reutilizar e importar
List repurposing tasks and the available_source_profiles, the only profiles valid as a source. Any connected profile can be a destination.
repurposing_create
Reutilizar e importar
Create a task that repurposes content from one source profile to one or more destination profiles. Call repurposing_list first; only offer source profiles from its available_source_profiles list.
source_profile_iddestination_profile_ids
6 datos opcionales
repurposing_update
Reutilizar e importar
Update a repurposing task's source, destinations, or settings.
repurposing_task_id
8 datos opcionales
repurposing_delete
Reutilizar e importar
Confirmar antes
Permanently delete a repurposing task. Always confirm with the user first.
repurposing_task_id
1 dato opcional
repurposing_toggle_pause
Reutilizar e importar
Pause or resume a repurposing task.
repurposing_task_id
1 dato opcional
repurposing_run
Reutilizar e importar
Run a repurposing task now. Returns how many posts it created, or why nothing could be fetched from the source (for example an expired connection).
repurposing_task_id
1 dato opcional
content_article_to_posts
Reutilizar e importar
Convert an article URL into draft posts, optionally tagged with custom hashtags.
article_url
4 datos opcionales
store_sync_products
Reutilizar e importar
Sync products from a connected Shopify/Etsy/WooCommerce store into new draft posts. Pass store_type: "auto" to detect automatically.
connect_links_list
Enlaces para clientes
List Connect Links for this brand: client-facing onboarding links that let a client connect their own social profiles without an account.
connect_links_create
Enlaces para clientes
Confirmar antes
Create a Connect Link and return its one-time plaintext URL. Gated by the brand's plan limit. Confirm with the user first; the URL is shown only once and cannot be retrieved again through this tool.
link_title
3 datos opcionales
approval_links_list
Enlaces para clientes
List Approval Links for this brand: client-facing links that let a client review and approve/reject pending posts without an account. Only available on Thrive and Scale plans.
approval_links_create
Enlaces para clientes
Confirmar antes
Create an Approval Link and return its one-time plaintext URL. Only available on Thrive and Scale plans. Confirm with the user first; the URL is shown only once and cannot be retrieved again through this tool.
link_title
4 datos opcionales
account_status
Cuenta y redes
Get plan limits/usage, brand settings, connected profiles, voice preferences, and writing style. Call once at the start of a session.
account_brands
Cuenta y redes
List every brand on this account with profile/post counts. Use when the account has multiple brands and you need to ask the user which to work in.
account_profiles
Cuenta y redes
List connected social profiles for a brand, with per-platform character limits.
pinterest_list_boards
Cuenta y redes
List Pinterest boards for a connected profile.
youtube_list_playlists
Cuenta y redes
List YouTube playlists for a connected profile.
wordpress_list_categories
Cuenta y redes
List WordPress categories. Never guess category IDs; call this first.
wordpress_list_tags
Cuenta y redes
List WordPress tags. Never guess tag IDs; call this first.
Ninguna herramienta coincide con esa búsqueda.
Los nombres y las descripciones se muestran tal como los envía el servidor, en inglés.
La mayoría de las publicaciones de IA fallidas vienen de adivinar. El servidor está hecho para eliminar las conjeturas.
posts_validate comprueba el contenido, los medios y los límites de cada red. posts_create repite las mismas comprobaciones en el servidor, así que un paso saltado no se cuela.
Los tableros, las listas, las categorías y las etiquetas de WordPress salen de herramientas de listado, y las instrucciones le dicen al modelo que nunca adivine uno.
posts_bulk_create admite hasta 20 publicaciones. Cada una se valida por separado y los fallos vuelven con su índice, así que una publicación mala nunca arrastra al resto.
URL públicas, archivos adjuntos en el chat y subidas directas firmadas para archivos locales. media_view permite al modelo ver hasta 10 imágenes antes de escribir sobre ellas.
Cada error JSON-RPC devuelve el id de la petición, los fallos de herramientas llegan con isError y los inesperados llevan un id de petición que puedes dar a soporte.
9 herramientas publican al momento, borran para siempre o devuelven un enlace que se muestra una sola vez. Sus descripciones y las instrucciones del servidor le dicen al modelo que confirme antes con la persona.
Fragmentos para los clientes más habituales. Tu panel tiene los mismos con tu clave ya puesta.
claude mcp add --transport http robinreach "https://robinreach.com/mcp/v1/messages?api_key=YOUR_API_KEY"
Añade RobinReach a Claude Code por HTTP. Ejecuta claude mcp list para comprobarlo.
codex mcp add robinreach -- npx -y mcp-remote "https://robinreach.com/mcp/v1/messages?api_key=YOUR_API_KEY"
Codex se conecta a través del puente mcp-remote, que necesita Node.js.
gemini mcp add --transport http robinreach "https://robinreach.com/mcp/v1/messages?api_key=YOUR_API_KEY"
Añade RobinReach a Gemini CLI por HTTP.
{
"mcpServers": {
"robinreach": {
"url": "https://robinreach.com/mcp/v1/messages?api_key=YOUR_API_KEY"
}
}
}
Abre Cursor Settings, luego MCP & Integrations, luego New MCP Server, y añade este bloque.
{
"servers": {
"robinreach": {
"type": "http",
"url": "https://robinreach.com/mcp/v1/messages?api_key=YOUR_API_KEY"
}
}
}
Guárdalo en tu espacio de trabajo, o ejecuta MCP: Add Server desde la paleta de comandos y elige HTTP. Úsalo con Copilot Chat en modo Agent.
{
"mcpServers": {
"robinreach": {
"serverUrl": "https://robinreach.com/mcp/v1/messages?api_key=YOUR_API_KEY"
}
}
}
En Windsurf abre Settings, luego Cascade, luego Manage MCPs y View raw config.
{
"mcpServers": {
"robinreach": {
"command": "npx",
"args": ["mcp-remote", "https://robinreach.com/mcp/v1/messages?api_key=YOUR_API_KEY"]
}
}
}
En Claude Desktop abre Settings, luego Developer, luego Edit Config. Usa el puente mcp-remote, así que necesitas Node.js instalado. En claude.ai también puedes pegar la URL en Settings, Connectors.
import anthropic client = anthropic.Anthropic() response = client.beta.messages.create( model="claude-opus-5-5", max_tokens=16000, betas=["mcp-client-2025-11-20"], mcp_servers=[{ "type": "url", "url": "https://robinreach.com/mcp/v1/messages", "name": "robinreach", "authorization_token": "YOUR_API_KEY", }], tools=[{"type": "mcp_toolset", "mcp_server_name": "robinreach"}], messages=[{"role": "user", "content": "What is scheduled for next week?"}], )
Usa RobinReach desde tu propio código con el conector MCP de la Claude API. Claude llama a las herramientas por ti, y la clave viaja como token Bearer.
from openai import OpenAI client = OpenAI() response = client.responses.create( model="gpt-5", tools=[{ "type": "mcp", "server_label": "robinreach", "server_url": "https://robinreach.com/mcp/v1/messages", "headers": {"Authorization": "Bearer YOUR_API_KEY"}, }], input="What is scheduled for next week?", )
La OpenAI Responses API se conecta a servidores MCP remotos de la misma forma. Pasa la clave en la cabecera Authorization.
curl -s https://robinreach.com/mcp/v1/messages \ -H "Authorization: Bearer YOUR_API_KEY" \ -H "Content-Type: application/json" \ -d '{"jsonrpc":"2.0","id":1,"method":"tools/list"}'
El protocolo en bruto. Cambia tools/list por tools/call con un name y unos arguments para ejecutar una herramienta.
YOUR_API_KEY es un marcador de posición. Genera una clave en Integraciones, dentro de tu panel.
El skill de RobinReach le da a Claude lo que las herramientas solas no pueden: cómo se comporta cada red, cómo planificar un calendario y cómo escribir con tu voz.
curl -fsSL "https://robinreach.com/downloads/robinreach-claude-skill.zip?v=8e70fda9" -o /tmp/rr-skill.zip && mkdir -p ~/.claude/skills && unzip -oq /tmp/rr-skill.zip -d ~/.claude/skills && rm /tmp/rr-skill.zip && echo "RobinReach skill installed."
Consigue una clave, pega la URL y tu agente podrá gestionar 13 redes.
El acceso MCP está incluido en Bloom, Thrive y Scale.