Social media management for real estate From coming soon to sold, every listing everywhere.

Upload the photos once and RobinReach shapes them into a carousel, a Pin, a Google update with a Book button and a YouTube tour. Then the open house reminders, the tour link sent from the comments, and the just-sold post that brings the next listing in.

Start free See pricing

Free plan, no card
Google Business Profile included
13 networks

danibrooks.homesThursday, 9:00 AM Scheduled

Just listed: 214 Alder Lane. 4 bd · 3.5 ba · 3,120 sq ft, a kitchen you'll want to cook in, and evening light like this. $1,245,000.

CarouselGoogle button: BookYouTube tour

Dani Brooks, Keystone Realty and the listing are invented examples. Photos from Unsplash.

Market listings on 13 networks, Google Business Profile included

One set of photos, the right format on every network

Upload once. RobinReach asks for what each network needs, like a Pinterest board and a YouTube title, before the post goes out, and lets you add a button on Google.

214 Alder Lane4 photos · 1 video · $1,245,000

Instagram: CarouselAll four photos, swipeable Sprout
Facebook: Post with photosSame photos, longer caption
Pinterest: Pin with a linkOn your “Alder Lane” board, linking to the listing
Google Business Profile: Update + Book buttonOne photo, a Book a showing button
YouTube: Video tourWith the title YouTube needs
LinkedIn: Post with first commentListing link in the first comment Sprout

“Price?” gets the price sheet. Instantly.

Buyers ask in the comments at 11 PM. RobinReach answers in their DMs with the tour link and price sheet, on Facebook and Instagram, and you follow up in the morning. Ask it something.

Comments

danibrooks.homes Just listed: 214 Alder Lane. $1,245,000.

Priya S. price?
4m · Reply · DM sent
danibrooks.homes Sent you the details! 🏡
Marcus that kitchen 😍
2m · Reply

Comment to DMActive

@danibrooks.homes on Instagram

When someone comments

tourpricedetails

Send them this DM

Here's the 3D tour and price sheet for 214 Alder Lane: keystone.example/alder. Want a private showing? Reply with a time that works.

58 people messaged so far

Your listings, one tap from every profile

Put every active listing on your Bio Page as a card with the photo, price and a Book a showing button, next to the links that win the next listing. Free on every plan.

A card per listing. Photo, price, beds and baths, and a button to the listing or your booking page.
“What's my home worth?” Link the seller form you already use, right under your listings.
See which listing gets tapped from Sprout.

See everything a Bio Page can do

9:41

bio.robinreach.com/danibrooks

DB Dani Brooks Keystone Realty · Alder Park

214 Alder Lane$1.245M 4 bd · 3.5 ba · 3,120 sq ft Book a showing

38 Birch Street$689K 3 bd · 2 ba · 1,860 sq ft See the listing What's my home worth? Alder Park market report

Every agent posts. The broker sees it first.

Give each agent a brand workspace with their own profiles, tone and Bio Page. Turn on approvals and every post waits for the broker or compliance, who can approve from a phone without an account.

A workspace per agent: 5 on Bloom, 15 on Thrive, unlimited on Scale.
Approvals that schedule. Approve and it goes out at its time; send it back and the agent gets your note.
Every office on Google. Calls, direction requests and views on Search and Maps per profile, from Bloom.

Approvals and Approval Links are on Thrive and Scale.

Keystone RealtyWaiting for the broker

Dani BrooksJust listed: 214 Alder LanePending approval
Luis RomeroMarket update: Alder Park, OctoberPending approval
Amira KhanJust sold: 9 Elm Row, in 12 daysPending approval

No account and no seat
Optional password, five tries, then a 15-minute lock
Expires after 7, 30 or 90 days, or never
Revoke it and it stops at once

Top of mind between listings

The posts that keep your name in the neighborhood when nothing is for sale.

Market Monday, every MondayBloom

A recurring post for your weekly market update, until you stop it.

Listing templatesBloom

Ask Claude or ChatGPT to fill your saved template from the address, price and facts.

Hashtag groups per area

Save the neighborhood tags you use and add a whole group in one click.

Canva and Google Drive

Pull listing photos from Drive or design a just-sold graphic in Canva, inside the composer.

A monthly reportBloom

Engagement, reach and top posts across eleven networks, emailed on the first.

Claude and ChatGPTBloom

Ask for next week’s posts for three neighborhoods, saved as drafts for you to check.

Less than one listing photo shoot

Flat monthly plans, from a solo agent to a whole brokerage. Pick what you need.

Social profiles 5 Each Page, account or Google Business Profile is one.

Agents with their own workspace 1

What do you need?

Seed is free for 2 profiles and 20 posts a month, with a free Bio Page.

The plan that fits

Sprout$9/ month

Sprout because of 5 profiles and carousels.

Social profiles 5 of 5
Agents with their own workspace 1 of 2

Free Bio Page
Carousels
Comment to DM
Google insights
Approvals

SeedFree
Sprout$9
Bloom$24
Thrive$49
Scale$99

Start free Compare every plan

Busy people, in their words

I run multiple businesses, so having a strong social media presence is crucial … I loaded all my accounts and scheduled an entire month of content in one sitting.

Ar Bhavesh GrowthBrainWorks · on AppSumo, April 2025

I've tested the scheduling and set up all my account platforms and it all works great! I love the create in Canva feature built right in.

Cheryl DevineVerified purchaser · on AppSumo, August 2026

I find the interface very clean and intuitive. Activation of profiles is fast.

Lacopoon AppSumo, March 2025

It's easy to prepare and publish contents.

AdminTeamATLon AppSumo, March 2025

Read every review

Coming from another tool?

Straight comparisons, including where the other tool is the better pick.

RobinReach vs Hootsuite Hootsuite prices per user, from about $99 a month, with no free plan. Thrive puts 15 people and approvals on one $49 plan. Read the comparison RobinReach vs Buffer Buffer is a genuinely good scheduler, and it bills per channel. Bloom includes 15 profiles, Google insights and recurring posts for $24. Read the comparison RobinReach vs Later Later's visual planner is strong for Instagram. Its Starter plan allows 30 posts per profile a month; RobinReach's paid plans have no monthly cap and include Google Business Profile. Read the comparison RobinReach vs Sprout Social Sprout Social lists at about $199 per seat a month, so every agent is another seat. RobinReach plans are flat, with a workspace per agent. Read the comparison

Real estate social media, answered

What is the best social media management tool for real estate agents?

One that markets every listing everywhere in one go, keeps your name in front of your neighborhood between listings, and turns “price?” comments into conversations. RobinReach does that across 13 networks, Google Business Profile included, and starts free.

Can I post one listing to every network at once?

Yes. Upload the photos once and send them to every profile, each in its own format: a carousel on Instagram (from Sprout), a Pin on the board you pick, a Google Business Profile update with a Book button, a YouTube video tour with its title, and the listing link in the first comment on LinkedIn.

Does RobinReach work with Google Business Profile for agents?

Yes. Post updates with a photo and a button (Book, Call, Learn more and more) from the same composer as everything else. From Bloom, reports show views on Search and Maps, calls, website clicks and direction requests for each office or profile.

Can buyers get listing details by commenting?

Yes. Comment to DM sends a private message to anyone who comments a word like “tour” or “price” on your Facebook Page or Instagram, with the tour link or price sheet, and can reply publicly too. Each person gets one DM per automation. Sprout includes 3 automations, Bloom 10.

Can my link in bio show my listings?

Yes. Add each listing as a card with a photo, the price, the key facts and a Book a showing button, next to links like “What's my home worth?”. It's free on every plan; from Sprout you can see which listing gets tapped.

Can a brokerage review agents' posts before they go out?

Yes. Give each agent their own brand workspace (Bloom includes 5, Thrive 15, Scale unlimited), turn on approvals on Thrive or Scale, and posts wait for your broker or compliance reviewer. Reviewers without an account can approve through an Approval Link.

Can RobinReach pull listings from the MLS?

No. There is no MLS or IDX connection; you add a listing's photos and details yourself, or ask Claude or ChatGPT (from Bloom) to fill a saved listing template from the details you give it.

How much does RobinReach cost for real estate?

Seed is free for 2 profiles and 20 posts a month. Sprout is $9 for 5 profiles with carousels and Comment to DM. Bloom is $24 for 15 profiles, Google insights, recurring posts and reports. Brokerages usually want Thrive for approvals.

What doesn't RobinReach do for real estate?

It doesn't import from the MLS, syndicate listings to portals, manage leads like a CRM, run ads, or check posts against advertising rules. The Engage inbox handles comments rather than DMs. Approvals let a person check posts before they go live.