People included, not billed
RobinReach Bloom includes 5 people and Thrive 15, at one price. Sprout bills every seat, from $79 a month on Essentials billed yearly to $399 on Advanced.
RobinReach is the affordable Sprout Social alternative for teams that mainly need publishing, a comment inbox, reports and AI. Sprout charges per seat: Essentials is $99 a month per seat for 5 profiles, and Standard is $199 per seat billed yearly. RobinReach's $24 Bloom plan includes 15 profiles and 5 people, and its MCP server lets Claude or ChatGPT draft, schedule and publish. Sprout's ChatGPT connection only reads data. Sprout stays ahead on its Smart Inbox, direct messages and listening.
Checked against Sprout Social's own pricing and docs 4 sources Plain text
It depends on how many accounts you run and what you want your AI to do. Here is the short version.
RobinReach Bloom includes 5 people and Thrive 15, at one price. Sprout bills every seat, from $79 a month on Essentials billed yearly to $399 on Advanced.
RobinReach's MCP server gives Claude and ChatGPT 79 tools to plan, schedule, publish and answer comments. Sprout's ChatGPT connection is read-only, covers TikTok data and needs ChatGPT Pro or Enterprise.
Sprout Essentials and Standard stop at 5 profiles; unlimited starts at $299 per seat. RobinReach includes 15 on Bloom and 40 on Thrive.
Send everyone who comments a keyword a DM with your link, from the $9 Sprout plan. Sprout's chatbots answer incoming messages; a public comment cannot trigger a DM.
Every RobinReach brand gets a link in bio page that fills itself with the posts you publish, on every plan including free.
RobinReach has a free plan with 2 profiles and 20 posts a month. Sprout offers a 30 day trial and no free plan.
Sprout Social's column is checked against its own pricing and help pages, with the source after each claim. RobinReach's column is read straight from the product's plan limits.
| Feature | Sprout Social | |
|---|---|---|
| AI and automation | ||
| Claude and ChatGPT (MCP) | Yes: 79 tools, from BloomClaude and ChatGPT connect with a sign-in, no API key. It covers posts, comments, Auto DM, the Bio Page, analytics, RSS, repurposing and client links, and can be limited to one brand. | Partly: ChatGPT only, read-only [2] [3]Ask questions about TikTok post performance from ChatGPT Pro or Enterprise. It cannot draft, schedule or publish, and Claude is not supported. |
| Built-in AI writing | Yes: RobinGen and an AI caption chat that learns from your top posts, every plan10 AI posts a month free, 200 on Sprout, 500 on Bloom, unlimited on Thrive and Scale. | Yes: AI Assist and Trellis [1]Trellis, the AI agent, comes with 100 credits per seat a month. |
| Publishing | ||
| Networks you can publish to | Yes: 13 networksInstagram, Facebook, TikTok, LinkedIn, YouTube, X, Threads, Pinterest, Bluesky, Mastodon, Google Business Profile, Telegram and WordPress. | Yes: Major networks [1]Facebook, Instagram, X, LinkedIn, Threads, Pinterest and TikTok among others. |
| Engagement and reporting | ||
| Comment inbox | Yes: Comments on 5 networks (YouTube from Thrive), plus Google reviewsComments from Facebook, Instagram, LinkedIn, Threads and YouTube, and reviews from Google Business Profile. Read from Sprout, reply from Bloom; YouTube comments, read and reply, are on Thrive and Scale (reviews get a public reply, only comments can be liked, and not on YouTube). | Yes: Smart Inbox, messages and comments [1]Tagging, sentiment and reviews on higher plans. |
| Direct messages | No: Not supportedThe inbox handles comments and Google reviews only. Auto DM can send a DM, it cannot receive one. | Yes: Yes [1] |
| Auto DM (comment to DM) | Yes: Instagram and Facebook, from Sprout3, 10, 30 or 100 automations by plan, with link buttons, a delay, an Instagram follower check and one reminder. | No: Not availableChatbots answer incoming X and Messenger messages; a public comment cannot trigger a DM. |
| Analytics and reports | Yes: Reports from BloomLive profile totals on every plan, post analytics from Sprout, full reports with PDF and CSV export and emailed reports from Bloom. | Yes: Profile and post reports [1]Premium Analytics is an add-on. |
| Social listening | No: Not offered | Costs extra: Add-on from Standard [1] |
| Teams and clients | ||
| Team members | Included by plan1, 5, 15 or unlimited people on Sprout, Bloom, Thrive and Scale. No per-seat fee. | Costs extra: Priced per seat [1] |
| Approval workflow | Yes: From Thrive | Yes: Message approval workflows [4] |
| Plans and pricing | ||
| Free plan | Yes: 2 profiles, 20 posts a month1 brand and 1 person, no card. X needs a paid plan. | No: No free plan [1] |
| Free trial | Yes: 7 days on paid plansThe trial asks for a card; the free plan does not. | Yes: 30 days, no card [1] |
| Cheapest paid plan | $9 a monthSprout: 5 profiles. $8.25 a month billed yearly. | $99 per seat a month [1]Essentials on monthly billing, 5 profiles, or $79 billed yearly. Standard is $199, Professional $299 and Advanced $399 per seat, billed yearly. |
| How you are billed | Yes: Flat plans, profiles included5, 15, 40 or 200 profiles per plan. No per-seat or per-channel fees. | Costs extra: Per seat [1] |
| Profiles before unlimited | Yes: 15 on Bloom, 40 on Thrive | Partly: 5 until Professional [1] |
Compiled by the RobinReach team from public pricing pages and documentation, checked 23 October 2026. Sprout Social may have changed since. Spotted something out of date? Tell us.
Set your brands, networks and people. Each side shows the cheapest published plan that fits, at list price in US dollars.
15 social profiles in 3 brands, 3 people.
| Team | RobinReach | Sprout Social |
|---|---|---|
| Solo1 brand on 4 networks, 1 person | $8.25 a monthSprout | $79 a monthEssentials |
| Small team3 brands on 5 networks each, 3 people | $16.58 a monthBloom | $897 a monthProfessional × 3 seats |
| Agency10 client brands on 4 networks each, 6 people | $33.25 a monthThrive | $1,794 a monthProfessional × 6 seats |
Sprout publishes a monthly price for Essentials only, so both sides are shown billed yearly. Essentials and Standard include 5 profiles. Prices are Sprout Social's published list prices on 23 October 2026, before tax and promotions. See every RobinReach plan.
With RobinReach connected, Claude or ChatGPT can plan a month, write each post for its network, attach or generate images, schedule everything and answer the comments that come back. It works through the same plans and limits as your team, and it is told to confirm before anything goes out immediately.
On Sprout Social: the ChatGPT connection answers questions about TikTok performance. It cannot create, schedule or publish posts.
See the MCP server
RobinReach MCP server
· robinreach.com/mcp/v1
Claude, ChatGPT, Codex, or any MCP client
Nothing to rebuild by hand. Most teams publish from RobinReach the day they sign up.
Email or Google, about thirty seconds, no card.
One sign-in per network, 13 networks in all.
Bulk upload a CSV from Bloom up, or ask Claude or ChatGPT to recreate your queue through the MCP server.
Compare the calendars side by side, then switch Sprout Social off.
For teams that mainly publish, report and answer comments, yes. RobinReach covers 13 networks, a comment inbox, reports, approvals and AI with people included in each plan. Sprout Social is the better choice when your team handles direct messages, reviews beyond Google Business Profile and listening all day.
Sprout Essentials is $79 per seat a month billed yearly, or $99 monthly, for 5 profiles, and Standard is $199 per seat billed yearly. RobinReach Bloom is $24 a month, or $16.58 billed yearly, for 15 profiles and 5 people.
No. Sprout's ChatGPT connection is read-only, answers questions about TikTok performance and needs ChatGPT Pro or Enterprise. Sprout says Claude is not supported. With RobinReach, Claude and ChatGPT can draft, schedule and publish through the MCP server, from the Bloom plan.
RobinReach has an inbox for comments on Facebook, Instagram, LinkedIn, Threads and YouTube (YouTube from Thrive) and for Google Business reviews, with replies from Bloom and likes on comments. It does not handle direct messages or reviews from other sites, which Sprout's Smart Inbox does.
No. Sprout offers a 30 day trial without a card. RobinReach has a free plan with 2 profiles and 20 posts a month, plus a 7 day trial on paid plans.
No. If listening is central to your work, Sprout Social or Hootsuite fit better. RobinReach focuses on publishing, comments, Auto DM, reports and AI.
Every claim about Sprout Social comes from its own pricing page, help centre or product pages, read on 23 October 2026. Where Sprout Social is better, the table says so.
RobinReach's side is not typed by hand: plan limits, prices and features are read from the same code that enforces them in the product, so this page changes when a plan does.
Prices are list prices in US dollars before tax. Vendors change them, so confirm on their site before you buy. Found a mistake? Email us and we will correct it.
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Open the comparison hubStart on the free plan, connect your accounts and let Claude or ChatGPT fill the first week.