Repurpose · one video, every network

Post it once. It shows up everywhere.

RobinReach watches the account you post to most. Every new video or photo becomes a post for your other networks, published automatically or waiting as a draft.

Start repurposing free See how it works
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Animated example: a fitness coach posts a new TikTok, RobinReach detects it and turns it into an Instagram Reel, a YouTube Short, a Facebook Reel, a LinkedIn video and a Threads post, with captions optimized by AI.
  1. Post
  2. Detect
  3. Adapt
  4. Publish
  5. Everywhere

An example coach, invented for this page. Photos from Unsplash.

In short

How do you repurpose a TikTok to Reels and Shorts automatically?

Create a repurposing task in RobinReach: pick a source account (TikTok, Instagram, Facebook or YouTube) and the networks it should feed. RobinReach checks the source for new posts and turns each one into posts for those networks, published automatically or saved as drafts, with optional AI caption optimization. Tasks are included on Sprout, Bloom, Thrive and Scale.

Checked against the product on

How repurposing tasks work
Sources TikTok, Instagram, Facebook, YouTube The account RobinReach watches for new posts
Destinations Any networks you connect
Publishing Automatic, or drafts to review
Captions Optional AI optimization per network
Filters Skip posts with chosen hashtags Plus an optional first comment and photo posts
Tasks 1 on Sprout, 3 on Bloom, 10 on Thrive, unlimited on Scale

You already made the video. Let it travel to every place your audience scrolls.

How it works

From one upload to every network

Set the task up once. After that, every new post travels by itself.

  1. Pick the source

    Choose the account you post to most, TikTok, Instagram, Facebook or YouTube, as the task's source.

  2. Choose where it goes and how

    Pick the destination networks, publish automatically or keep drafts, let AI adapt each caption, and skip posts with hashtags you choose.

  3. New posts travel by themselves

    When a new video or photo appears on the source, RobinReach creates the posts for every destination.

  4. Your reach multiplies

    Every repurposed post shows up in your reports next to the original, so you can see where each video does best.

Features

Make every video work harder

Automatic cross posting, plus the tools that turn old and long content into new posts.

Automatic cross posting

New videos on TikTok, Instagram, Facebook or YouTube become posts on the other networks you choose.

Automatic or reviewed

Publish straight away, or let each repurposed post wait as a draft until you check it.

Captions that fit each network

Optional AI optimization rewrites the caption for each destination's style and limit.

Bring back old posts

Social import pulls your past content from a connected account, ready to reuse.

Tweets into images

Turn a short post into a clean visual card for Instagram, LinkedIn or Pinterest.

One article, many posts

Paste a link and RobinReach turns the article into a set of posts sized for each network.

Tasks by plan

Each task links one source to its destinations.

Why RobinReach

Re uploading by hand is the fastest way to stop doing it

Every network wants the video in its own way, and doing that by hand takes longer than making it.

By hand

Download, re upload, rewrite

  • Each video is downloaded and uploaded again for every network.
  • Captions are rewritten from scratch each time.
  • Some networks get the video days late, others never.
  • Old posts are forgotten once they're out of the feed.
With RobinReach

With repurposing

  • New videos go to every chosen network by themselves.
  • AI adapts the caption for each one.
  • Everything lands within hours of the original.
  • Old posts come back through social import.

What customers say

…I specifically wanted one that took my Tiktok videos and posted them elsewhere … RobinReach is more intuitive and easier to use…

AlasdairJReview on AppSumo

…content repurposing across multiple networks is genuinely useful.

David NelsonReview on AppSumo

Read every review

Keep exploring

Schedule the original properly, feed the calendar from your blog, and send long videos to YouTube.

TikTok scheduler

Videos and photo posts published through TikTok's official API, no phone reminders.

Learn more

Automation

Comment to DM, CSV uploads, RSS, store and blog automations, and link shortening.

Learn more

YouTube scheduler

Upload videos and Shorts with the title, tags, thumbnail and playlist set before they go live.

Learn more
FAQ

Repurposing questions, answered

Which accounts can be a source?

TikTok, Instagram, Facebook and YouTube. RobinReach checks the source account for new posts and turns them into posts for the networks you pick.

Do repurposed posts publish automatically?

Your choice per task: publish automatically, or save each repurposed post as a draft to review first.

Can it change the caption for each network?

Yes. Switch on AI optimization and RobinReach adapts the caption to each destination. You can also skip posts that carry hashtags you choose and add a first comment.

Does it work with photos as well as videos?

Yes. Photo posts from Instagram and Facebook can be repurposed too when you switch that on for the task.

How many repurposing tasks can I run?

1 on Sprout, 3 on Bloom, 10 on Thrive and unlimited on Scale. Compare plans.

Can I reuse posts I published before RobinReach?

Yes. Social import brings past posts in from a connected account so you can reuse them.

Can blog posts become social posts too?

Yes. Paste an article link to turn it into a set of posts, or add your blog's RSS feed so new articles become posts automatically.

Make one video do the work of six

Create your first repurposing task and let new posts travel on their own.

Start repurposing free See pricing
  • No credit card to start
  • Cancel anytime
  • 13 networks, one calendar