Write it once. Publish it everywhere.

One composer for 13 networks. See every version before it goes out, fix the one that needs fixing, and drop the post on a calendar that runs in your brand's time zone.

Start publishing free Check your character counts
13 networks InstagramFacebookTikTokLinkedInYouTubeX (Twitter)ThreadsPinterest +5
New post InstagramLinkedInXThreads

Our speckled mugs are back this Friday! 40 pieces, each thrown and glazed by hand in the studio. Set a reminder: last time they sold out in two days.

AI Optimize
Tue 9:00 AM Schedule
4 versions scheduled for Tue
Instagram 149/2,200

Our speckled mugs are back this Friday! 40 pieces, each thrown and glazed by hand in the studio. Set a reminder: last time they sold out in two days.

LinkedIn 149/3,000

Our speckled mugs are back this Friday! 40 pieces, each thrown and glazed by hand in the studio. Set a reminder: last time they sold out in two days.

X Own version 91/280

Speckled mugs are back Friday. 40 handmade pieces, and the last batch sold out in two days.

Threads 149/500

Our speckled mugs are back this Friday! 40 pieces, each thrown and glazed by hand in the studio. Set a reminder: last time they sold out in two days.

An example post from an invented brand. Photos from Unsplash.

Character limits

Will it fit? Check every network at once

Each network has its own limit, from a few hundred characters to tens of thousands. Type or paste a post and see where it fits. The limits come straight from the composer, so they match what RobinReach checks.

142 characters Fits 13 of 13 networks

This counts every character, emoji included, the simple way. Some networks count links or special characters differently, and the composer checks each version against its network before anything is scheduled.

  • X (Twitter) 142 / 280
  • Bluesky 142 / 300
  • Mastodon 142 / 500
  • Threads 142 / 500
  • Pinterest 142 / 800
  • Google Business Profile 142 / 1,500
  • Instagram 142 / 2,200
  • TikTok 142 / 2,200
  • LinkedIn 142 / 3,000
  • Telegram 142 / 4,096
  • Facebook 142 / 5,000
  • YouTube 142 / 5,000
  • WordPress 142 / 50,000
Calendar

A week you can pick up and move

Every scheduled post sits on one calendar. Drag a post to another day and it reschedules. Go ahead, try it on the example below.

Clay & Co., next week
Brand time zone Best time Thu 6:00 PM
Mon
9:00 AM
Tue
8:30 AM
7:00 PM
Wed
Thu
12:00 PM
8:30 PM
Fri
6:00 PM
Sat
10:00 AM
Sun

Drag a post to another day, or select one and press ← →.

  • Drag to reschedule

    Moving a post on the calendar changes when it publishes. Open it to edit, or duplicate it for another day.

  • Your brand's time zone

    Times follow the time zone set on each brand, so 9:00 means 9:00 where your audience is, wherever you are.

  • Best time to post

    Suggestions come from the engagement on your own past posts, not an industry average.

Network options

One post, with every network's own settings

The shared post covers most of it. Where a network has its own rules or extras, the composer shows them, and only for the networks you picked.

Instagram

Post to the feed, as a Reel or as a Story, with the extras Instagram supports.

Post, Reel or StoryChoose the format per post. Stories publish the photo or video as it is.
Reel titleAdd a title when you post a Reel.
First commentKeep hashtags or a link out of the caption and in the first comment.
Repost as a StoryShare the same Reel to your Story in one go.
Video thumbnailUpload the cover you want people to see.
Everything else

The tools that make a month of posts easy

Fill the calendar faster, keep a team in step and stay on brand.

Bloom, Thrive and Scale

A month from one CSV file

Upload a spreadsheet with the text, media and times, and RobinReach creates every post and places it on the calendar.

Bloom, Thrive and Scale

Posts that repeat

Turn an evergreen post into a series that publishes daily, weekly or monthly until the date you choose.

Every Monday at 9:00
Thrive and Scale

Approvals before publishing

Turn on approvals and posts wait for a teammate or a client to sign off. Once approved, they publish on time.

PendingApprovedScheduled

Best time to post

See the hours your own audience engages most, worked out from your past posts.

Media from anywhere

Attach files from your library or bring them in from where they already live, and create an AI image on paid plans.

Media libraryCanvaGoogle DriveUnsplashGIFAI Image

Labels and hashtag groups

Tag posts by campaign or client, and save the hashtag sets you use again and again.

Spring launch#handmade #ceramics

Threads and first comments

Write a thread for networks that support them, or add a first comment to keep the caption tidy.

How threads work

Fix it after it is live

Delete a published post from the network itself on Facebook, LinkedIn, X, Threads, Bluesky, Pinterest, YouTube, Telegram, Mastodon and WordPress.

Reliable

Built so posts actually go out

A scheduler is only as good as its worst Friday morning. This is what happens behind the calendar.

  • Checked before it is queued

    Length, media and required fields are checked for every network when you schedule, so problems show up while you can still fix them.

  • Retried after a hiccup

    If a network has a brief problem, publishing tries again on its own, and never sends a post twice.

  • A clear status per network

    Each version shows whether it published. If a network refuses one, you see why and can fix it and try again.

  • Warnings before it matters

    When a connection needs refreshing, RobinReach tells you, so the next post does not fail quietly.

How it works

From an empty calendar to a published week

Three steps, and only the last one repeats.

  1. 1

    Connect your accounts

    Link the networks you post to. Plans range from 2 profiles on the free plan to 200.

  2. 2

    Write once, adjust per network

    Type the post, attach media and check each preview. Change only the versions that need to differ.

  3. 3

    Pick a time and let it go

    Schedule it in your brand's time zone, and RobinReach publishes every version on time.

Let RobinGen write the draftTurn a note or a link into a ready-to-post draft with the built-in AI writer. Or hand the week to your AIConnect Claude or ChatGPT and schedule a whole week from one message.
Plans

Publishing on every plan

Start free with 20 published posts a month. Paid plans publish without a monthly cap and add the team tools.

FeatureSeedSproutBloomThriveScale
Social profiles 2 5 15 40 200
Brands 1 2 5 15 Unlimited
Published posts per month 20 Unlimited Unlimited Unlimited Unlimited
X (Twitter) accounts Not included Not included 1 3 10
Bulk scheduling from CSV Not included Not included Included Included Included
Recurring posts Not included Not included Included Included Included
Approval workflow Not included Not included Not included Included Included

Networks also set their own daily posting limits. Compare plans

FAQ

Publishing questions, answered

Which networks can I publish to?
All 13 of them: Instagram, Facebook, TikTok, LinkedIn, YouTube, X (Twitter), Threads, Pinterest, Bluesky, Mastodon, Google Business Profile, Telegram and WordPress, all from the same composer.

Can I change the post for one network only?
Yes. Write the post once, then open any network's version and edit it on its own. The others stay as they are, and each keeps its own preview and character count.

What are the character limits for each network?
They range from 280 on X to tens of thousands on WordPress. The checker on this page lists every one, using the same limits the composer enforces.

Does the calendar use my time zone?
It uses the time zone set on each brand, so a 9:00 post goes out at 9:00 for your audience, wherever you happen to be.

Can I schedule many posts at once?
Yes. Upload a CSV with the text, media and times and RobinReach creates the posts for you. Bulk scheduling comes with the Bloom, Thrive and Scale plans.

Can someone approve posts before they go out?
Yes. Turn on approvals for a brand and posts wait until a teammate with approval rights signs them off. Approvals come with the Thrive and Scale plans.

Can I post threads or a first comment?
Yes. Add follow-up posts as a thread on the networks that support threads, or a first comment on Facebook, Instagram and LinkedIn. See how threads work.

What happens if a network rejects my post?
Most problems are caught before scheduling, when the composer checks every version. If a network still refuses a post, that version is marked as failed with the reason, so you can fix it and publish again.

Is there a daily limit on posts?
The free plan publishes up to 20 posts a month, and paid plans have no monthly cap. Each network also has its own daily limit, listed on the daily post limits page.

Can AI help me write and schedule?
Yes. RobinGen writes drafts inside RobinReach, and you can connect Claude or ChatGPT to plan and schedule whole weeks from a chat.

Get the whole week published in one sitting

Connect your accounts free, write the week, and let RobinReach send every version at the right time.

Start publishing free See every supported network
The free plan includes 2 profiles and 20 published posts a month.