Comment a keyword, get the link: set up by your AI

Tell Claude or ChatGPT about your freebie. It writes and schedules the post, and sets up Comment to DM so everyone who comments your keyword on Instagram or Facebook gets the link in a private message.

  • Your AI
  • Auto DM
  • Publishing
  • Every comment turns into a lead
Start free See it step by step
RobinReach connected

Post my free 7 day mobility plan on Instagram tomorrow at 9. Everyone who comments PLAN should get the link in a DM, with a short public reply too.

What it did in RobinReach
  1. Checked your Instagram account and automations left on your plan
  2. Wrote the post and scheduled it for tomorrow at 9
  3. Set up Comment to DM for the word PLAN

All set. The post goes out tomorrow at 9 and asks people to comment PLAN. Everyone who does gets your 7 day plan link in a private message, once each, plus a quick public reply. It works on your other Instagram posts too. Want the same on your Facebook Page?

RobinReachComment to DM Coach Maya
Coach MayaInstagram

My free 7 day mobility plan: ten minutes a day, no equipment. Comment PLAN and I'll send it to you.

  • jess.moves PLAN please!
  • ana.k Does it work for runners?
  • tom_runs plan, my hips need this
Free 7 day planComment to DM
Paused Live
When a comment says
plan
Send this DM
Here's your free 7 day mobility plan! Start day one tomorrow morning: coachmaya.com/plan
And reply publicly
Sent it to your DMs!
Private message to jess.moves

Here's your free 7 day mobility plan! Start day one tomorrow morning: coachmaya.com/plan

An example conversation with an invented brand. Photos from Unsplash.

Combo · 2 features

What your AI uses to do it

Your assistant brings the thinking and the writing. RobinReach gives it hands: these are the parts of RobinReach it works with to get this done.

  1. Your AI assistant

    Claude, ChatGPT, Gemini, Codex or Cursor. You brief it the way you would brief a person, and it decides which RobinReach actions to take, in what order.

    Connect yours in two minutes

  2. Comment to DM

    Sends your message, with the link as a button, to everyone who comments the keyword on your Instagram or Facebook posts, once per person, with an optional public reply.

    Learn more

  3. Publishing to 13 networks

    Writes the post that asks for the comment and schedules it through RobinReach.

    Learn more

  4. Every comment turns into a lead

Step by step

How it works

What happens between your message and the result. The small labels are the RobinReach actions your AI calls, in case you are curious.

  1. Connect your AI to RobinReach, once

    Add RobinReach to Claude or ChatGPT as a connector with one link, click Connect and sign in to RobinReach. There is no API key to copy. Other assistants use the link with your API key, from Integrations in RobinReach. It takes about two minutes and you never repeat it.

  2. Checked your Instagram account and automations left on your plan

    Comment to DM works on Facebook Pages and Instagram professional accounts. Your AI checks which of yours qualify and how many automations your plan has left.

    comment_automations_list

  3. Wrote the post and scheduled it for tomorrow at 9

    The caption tells people exactly what to comment. Posting it through RobinReach also matters on Instagram: automations there work reliably on posts RobinReach published.

    posts_validateposts_create

  4. Set up Comment to DM for the word PLAN

    Anyone who comments PLAN gets your message with the link, once per person. A short public reply under their comment shows everyone else that it works. It is live straight away.

    comment_automations_create

  5. Check it in RobinReach

    Everything your AI did is in RobinReach: the calendar, the posts and their status. Edit, move or delete anything from there.

Copy the prompt

Paste it into your assistant and change the details to fit your brand.

Post my free 7 day mobility plan on Instagram tomorrow at 9. Everyone who comments PLAN should get the link in a DM, with a short public reply too.

Works in Claude and ChatGPT
Also works in
Try saying

More ways to ask

Copy one, paste it into Claude or ChatGPT, and swap in your own details.

  • Set up Comment to DM on our Facebook Page: anyone who comments GUIDE gets our free guide link.

    Prompt 1

  • List my Comment to DM automations and how many messages each one has sent.

    Prompt 2

  • Make the PLAN automation send the link as a button, only to people who follow us, and remind anyone who doesn't open it after an hour.

    Prompt 3

  • Pause the PLAN automation until Monday.

    Prompt 4

  • Change the DM for the GUIDE automation so it also mentions our newsletter.

    Prompt 5

  • Write three post ideas that would make people want to comment GUIDE.

    Prompt 6

Browse the prompt library

Good to know

What it does, and what it doesn't

  • One message per person per automation, so nobody gets the link twice.
  • Keywords match whatever the capitals or word ending: PLAN, plan and plans all work.
  • The automation covers every post on that account, not just this one, until you pause it.
  • Works on Facebook Pages and Instagram professional accounts connected with Instagram login. Personal Facebook profiles can't send automated messages.
  • On Facebook it answers comments on the post itself, not replies to other comments. On Instagram it works best on posts published through RobinReach.
  • Instagram accounts connected before Comment to DM launched need to be reconnected once to allow messages.
  • Bloom includes 10 automations. See every plan on the Auto DM page.
Keep going

Start smaller, or stack one more feature

Every use case is a recipe of RobinReach features. These share some of this one's.

Take it further

Playbook

Launch a product with AI

Teasers, launch day, a follow-up, a link in bio card and DMs for every comment, from one message.

Campaign labelsAI imagesLink in bio pageComment to DMPublishing to 13 networks 5 features See how it works

Related

Combo

Recycle your best posts

Your top posts of the quarter, rewritten with new hooks and scheduled again.

AnalyticsPublishing to 13 networks 2 features See how it works Combo

One video to TikTok, Reels and Shorts

Captions, titles, covers and settings for each network, from one sentence.

Video, Reels and ShortsPublishing to 13 networks 2 features See how it works Playbook

Turn a blog post into a week of posts

One link in, seven posts out: each idea rewritten for every network and scheduled across the week.

Blog to postsBrand voiceBest times to postPublishing to 13 networks 4 features See how it works

From the blog

See every AI use case

Questions

Frequently asked questions

How do I send a DM to everyone who comments a keyword?
Use Comment to DM in RobinReach. Pick the keyword and the message, and everyone who comments that word on your Instagram or Facebook posts gets the message privately. With your AI connected, you can set it up in one sentence.

Can ChatGPT set up Instagram DM automation?
Yes, once it is connected to RobinReach. It can create, change, pause and list your Comment to DM automations, and write the post that asks people to comment.

Will people get the message more than once?
No. Each person gets the message once per automation, even if they comment the keyword several times.

Can the link go only to people who follow me?
On Instagram, yes. Ask your AI to turn on the follower check: the DM arrives with a button, and RobinReach checks that the person follows you before it sends the link. It can also send one reminder to anyone who got the link but didn't open it.

Does it work on Facebook too?
Yes, on Facebook Pages. Comment to DM works on Facebook Pages and Instagram professional accounts.

Can my AI read or answer the DMs people send back?
No. Comment to DM sends messages; replies to them are read in Instagram or Facebook. The RobinReach inbox covers comments, not direct messages.

Which RobinReach plan do I need for this?
Connecting Claude, ChatGPT or another AI assistant is included in the Bloom, Thrive and Scale plans. You can start on the free Seed plan and upgrade when you are ready to connect your AI.

Turn comments into leads tonight

Connect Claude or ChatGPT to RobinReach once and set up your next lead magnet in one message. Included in Bloom, Thrive and Scale.

Start free See every use case