Comment to DM
Everyone who comments a trigger word gets your direct message, with an optional public reply, on Sprout, Bloom, Thrive and Scale.
Automation in RobinReach
Set it up once. It keeps working while you don't.
Comments become DMs, new products and articles become ready posts, and a spreadsheet becomes a month on the calendar. Eight automations, all on the same calendar as everything else.
- No credit card to start
- Cancel anytime
- Store
- Feed
- Comments
- CSV
- Running
An example brand with invented numbers.
In short
What can you automate on social media with RobinReach?
Eight things: Comment to DM on Facebook and Instagram, bulk scheduling from a CSV file, RSS feeds that turn new items into posts, Shopify, Etsy and WooCommerce products and WordPress articles that become ready posts, and link shortening with Bitly or Switchy. Repurposing and recurring posts keep content flowing on top of that.
| Comment to DM | Facebook and Instagram 3 to 100 automations, on Sprout, Bloom, Thrive and Scale |
|---|---|
| CSV bulk upload | A file becomes scheduled posts On Bloom, Thrive and Scale |
| RSS feeds | New items become posts Checked every 3 to 12 hours, on Sprout, Bloom, Thrive and Scale |
| Stores | Shopify, Etsy, WooCommerce New products become draft posts, on Bloom, Thrive and Scale |
| Blog | New WordPress articles shared On Bloom, Thrive and Scale |
| Link shortening | Bitly or Switchy Long links in your posts are shortened for you |
| Also running | Repurposing and recurring posts Each on its own page below |
The best automations are the ones you forget about. Until you see what they did while you were away.
How it works
From a source to a running automation
Every automation follows the same four steps, and the last one runs by itself.
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Connect a source
Your store URL, a blog's RSS feed, a Facebook Page or Instagram account, or a CSV file.
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Choose what happens
Pick the profiles, the hashtags, the days and times, and whether new posts wait as drafts or schedule themselves.
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Review if you want to
Drafts wait on the calendar until you have had a look, then go out at their time.
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Watch it run
Automations keep working in the background, and their posts show up in your reports like any other.
Features
Eight automations, one calendar
Each one has a single job, and they all publish through the same composer rules.
A month from one CSV
Upload a spreadsheet with the text, media and times, and every row lands on the calendar.
Stores and blog
New products from Shopify, Etsy or WooCommerce, and new WordPress articles, become posts ready to go.
RSS that respects your schedule
Pick how often to check, how many posts per update, and the days and times they should go out.
Shorter links, tracked clicks
Connect Bitly or Switchy and long links in your posts are shortened automatically.
Repurposing
New TikToks, Reels and videos on one network become posts on the others, on Sprout, Bloom, Thrive and Scale.
Automations by chat
Claude or ChatGPT can create RSS feeds, repurposing rules and Comment to DM automations for you through RobinReach's MCP tools.
Why RobinReach
Doing it by hand doesn't scale past one brand
Every product launch, blog post and comment is a small job. Together they are the whole week.
By hand
Copy, paste, repeat
- Each new product is written up again for every network.
- Blog posts are shared late, or not at all.
- Comments asking for the link wait hours for a reply.
- A month of posts is entered one by one.
With RobinReach
Automations
- New products arrive as draft posts with the photo and link.
- New articles are posted on your days and times.
- Trigger words get a DM in seconds.
- A CSV file fills the month in one upload.
Watch it work
See it in the product
Two new things in RobinReach: images your way, and Auto DM by chat.
What customers say
Between the AI content generation and the bulk scheduling, I've shaved hours off my weekly workflow.
John PReview on AppSumo
Their powerful API and n8n integration let me automate months of video and post scheduling in advance from one easy dashboard.
Kevin BeckReview on Trustpilot
Keep exploring
Go deeper on each automation
Auto DM, RSS and repurposing each have their own page with every setting.
Auto DM
Everyone who comments your trigger word gets your direct message, automatically.
Learn moreRSS to social
New items in any feed become posts, on your days and times, with or without review.
Learn moreContent repurposing
New videos and photos on one network turn into posts on the others, by themselves.
Learn more
FAQ
Automation questions, answered
Which automations does RobinReach have?
Comment to DM, CSV bulk upload, RSS feeds, Shopify, Etsy and WooCommerce stores, WordPress blog sharing, and link shortening with Bitly or Switchy. Repurposing and recurring posts add two more ways to keep content flowing.
Which plans include automations?
Comment to DM is on Sprout, Bloom, Thrive and Scale, RSS feeds on Sprout, Bloom, Thrive and Scale, and CSV upload, stores and blog sharing on Bloom, Thrive and Scale. Link shortening works on every plan.
Do automated posts publish straight away?
It's your choice. New products arrive as drafts for you to review, and RSS feeds can publish immediately, wait as drafts or go into your preferred days and times.
How does Comment to DM work?
Pick a Facebook Page or Instagram account, add trigger words and write the message. When someone comments a trigger word, RobinReach sends them the DM and can reply publicly too. See Auto DM.
How often are RSS feeds checked?
Every 3 to 12 hours, as you choose, with a limit on posts per update so a busy feed never floods your profiles. See RSS to social.
Can my AI assistant set up automations?
Yes. Through RobinReach's MCP server, Claude, ChatGPT and other assistants can create and pause RSS feeds, repurposing rules and Comment to DM automations.
Set up your first automation in minutes
Connect a source once and let RobinReach keep the calendar full.
- No credit card to start
- Cancel anytime
- 13 networks, one calendar