Pick a trigger word. When someone comments it on your Facebook or Instagram post, RobinReach sends them the direct message straight away, and can post your public reply under the comment too.
Hi Sarah, here is the guide you asked for. Grab it here: robinreach.com/guide
You set it up once. After that it runs on its own.
Give RobinReach permission to read the comments and send messages for the Page or account you want to automate.
Write the direct message, add a public reply if you want one, then switch the automation on.
Every new comment is checked. When one matches, the message goes out in seconds.
Single words also catch their close variations, so guide picks up guides and guiding as well.
Just sent it to your inbox, check your messages.
Choose the Facebook Page or Instagram account, add your trigger words, write the message. That is the whole setup.
The gap between someone asking and you answering is where most of the interest quietly disappears.
The message goes out in seconds, not hours later when they have scrolled on and forgotten they asked.
The DM lands in your inbox as a real thread, so you can pick it up and keep talking whenever you want.
Weekends, holidays, three in the morning. The automation watches your Page or account and sends the message without you being there.
A single trigger word also matches its close variations, so you do not have to list every ending yourself. Phrases of two or more words match exactly, so something like free guide only fires when someone writes that phrase.
All of these match the trigger word "guide"
How many separate automations you can run at the same time depends on your plan.
Enough for one offer running at a time.
Run a few campaigns side by side across your Pages and accounts.
For agencies looking after several client Pages and accounts at once.
For teams running many offers across many Pages and accounts.
The free Seed plan does not include Auto DM. Any paid plan unlocks it.
Auto DM works on Facebook Pages and Instagram accounts. More networks will follow.
Want to read and reply to your comments by hand as well? See Engage, your comment inbox
The things people ask before they set up their first automation.
Set up your first automation in a couple of minutes, then let it run.
Love this! Can you send me the guide please?