2025 has been a landmark year for RobinReach and a major leap forward for social media management, content automation, and AI powered publishing. We released powerful features for creators, agencies, and brands who want to work faster, repurpose smarter, collaborate better, and publish at scale.

Most importantly, we launched our Public RobinReach API which opened the doors for automation, custom integrations, and advanced content workflows.

If you are looking for a social media scheduler with AI content creation, repurposing, analytics, approval tools, and deep platform integrations, this recap will show how RobinReach grew into one of the most complete platforms in the market.

Let’s review what we shipped and how it helps you run social content more efficiently.

🌐 1. RobinReach Public API for Developers, Automation, and Custom Workflows

One of the most requested releases in our history is now available. With the Public RobinReach API, your applications can interact directly with RobinReach and unlock endless automation possibilities.

You can:

• Create and schedule posts programmatically

• Fetch analytics and performance data

• Manage brands, media, and content libraries

• Build custom pipelines and auto publishing flows

• Connect CMS, CRM, Shopify workflows, internal dashboards and more

This allows developers and teams to integrate RobinReach with their existing systems instead of using separate tools. If you are building SaaS products or internal dashboards, you can finally post content, sync data, or create campaigns at scale using the API.

🔷 2. Bluesky and Google Business Profile Integration

Attention is shifting across platforms and we expanded where you can publish.

Supported platforms now include Bluesky and Google Business Profile, in addition to the existing networks. Post, schedule, manage captions, track engagement, and handle everything from one calendar.

Perfect for brands looking to increase reach, SEO visibility, and local discovery.

📥 3. Social Import for Migrating Old Content

Switching tools should never mean losing your content. With Social Import, you can:

• Import old posts from other social platforms

• Categorize content easily

• Bulk queue into your content calendar

• Auto recycle evergreen posts for continuous reach

Agencies onboarding new clients will love this. A full library becomes ready to schedule in minutes.

🔁 4. AI Repurposing with Image Support

Repurposing evolved to support visual storytelling rather than text only. You can now:

• Repurpose Images from Instagram, Facebook, and more.

• Adjust tone, style, hashtags and structure

• Generate platform-specific captions instantly

More formats lead to more reach while spending less time.

🏢 5. Post Approval Workflow for Teams and Agencies

Collaboration became smoother. The approval system gives social media managers a professional review process.

• Create post and request approval

• Clients approve easily

• Track revisions, feedback, and status in one place

• Reduce endless back and forth messaging

Designed for agencies working with large content volumes.

🔐 6. Multi Factor Authentication (MFA) for Better Security

Security matters. We implemented MFA to help protect accounts even if passwords are compromised. Simple, secure, and recommended for all teams.

💬 7. Threaded Comments for All Supported Platforms

Engagement is easier to manage. Instead of one long comment feed, you now have:

• Threaded reply structure

• Conversation chains

• Multiple commenst for each post

Excellent for brands handling busy comment sections.

🛍️ 8. Commerce Integrations: Etsy and WooCommerce

Alongside Shopify and WordPress, we introduced Etsy and WooCommerce integration.

Connect your store and:

• Auto pull product listings

• Generate promo posts using AI

• Schedule content instantly

E commerce promotion has never been simpler.

🎨 9. Nano BANANA AI for Image Editing and Generation

Visual creation became a native ability inside RobinReach. Nano Banana AI offers:

• AI image editing

• Automatic design generation

• Photo enhancement

• Export ready social graphics

No need to switch to outside apps like Canva or Photoshop. Create content in the same place you schedule it.

⏱️ 10. Best Posting Times and Smart Schedule Recommendations

Better timing drives higher engagement. RobinReach now:

• Detects recommended posting windows

• Highlights high interaction slots

• Lets each brand save preferred posting times

Publish when your audience is active and get more visibility effortlessly.

✍️ 11. Custom Content Per Platform

One post should not look the same everywhere. Now you can:

• Create one master post

• Auto generate variations for each platform

• Customize voice, format, hashtags and wording

• Schedule network specific versions

Write once and publish everywhere without copy pasting.

🎁 Free Tools Released in 2025

We introduced several free public tools to help creators and social media managers level up their workflow.

Available tools:

• Prompt Optimizer

• Meme Generator

• Image Caption Enhancement Tool

• More free utilities on our website

What is Coming in 2026

We are moving toward autonomous social content that reduces manual work and helps you publish, engage, and grow with minimal effort. Here are the features currently planned for release:

• Advanced AI content generation workflows

• Smart auto posting based on engagement and audience behavior

• Video based automation for Shorts, Reels and TikTok

• Telegram publishing and messaging integration

• Unified Inbox for managing comments, replies, and engagement in one place

• Deeper post analytics with insights for content performance and strategy

2026 is shaping into the year of hands-free social publishing powered by automation and AI.

Final Thoughts

2025 was a breakthrough year for RobinReach with huge progress in automation, AI creativity, workflow collaboration, and platform integrations. The launch of our Public API unlocked a new chapter for developers and advanced users who want to automate content and scale.

Thank you for being with us and helping shape the future of social media automation. We are just getting started. 💙